Top German office products brand Durable arrives in Sri Lanka with Thef:;llstop
Durable, the leading European office products brand and the inventor of the time-honoured Duraclip® has entered the Sri Lankan market in partnership with Thef:;llstop, the country's foremost supplier of branded stationery.
A heritage brand whose origins date back to 1920, Durable patented the Duraclip folder in 1959 as a solution for filing documents without punching holes in them, and has since grown into a global brand for innovative filing, mounting, storage and signage products.
The appointment of Thef:;llstop as an authorised distributor will see some of Durable's signature products including the Duraclip - which has won multiple international design awards and since 2003 has carried a five year warranty - being retailed in Sri Lanka, bringing a new level of sophistication and innovation to the office products market. Other products that will initially become available are Durable's famous Magaframe™ -- versatile magnetic frames for mounting and displaying information materials, and high quality name badges, table name placeholders and security pass holders, the company said. "Durable is a top notch brand for the discerning customer segment and a fabulous addition to our brand portfolio," said Nadisha Sirisena, Director of Thef:;llstop. "These products will satisfy an existing need in the corporate sector for world-class filing, display and organising products that help build the image of their users." She said Durable offers niche products to solve problems and is renowned for its high quality standards, reliability, easy handling and eye-catching functional designs. Durable products have won more than 30 international design awards over the past 15 years. The original Duraclip patented in 1959 leads the global clip folder market and is the most successful business folder worldwide. Itsguaranteed special steel clip grips documents securely without damaging them by punching. The product is available in numerous colours and wide variations for different applications.