Sunday Times (Sri Lanka)

CEAT releases 5 new radial tyre sizes expanding its radial portfolio to 31

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CEAT Kelani Holdings, the company that manufactur­es and supplies half of Sri Lanka's tyre requiremen­ts, has announced the addition of five new sizes of radial tyres for popular models of cars on the country's roads.

The release of these new tyres in the sizes of 195/65 R15, 185/65 R15, 175/65 R15, 165/60 R14 and 165/55 R14 in the CEAT 'Milaze' portfolio takes the number of CEAT radial tyre sizes manufactur­ed for the local market to 31, with 22 for cars, six for vans and three for sports utility vehicles (SUVs), the company said.

Of the new CEAT radial sizes launched by the company recently, the 195/65 R15 fits many popular Japanese cars including the Toyota Allion, Toyota Corolla 141, Toyota Premio and Mazda Axela. The 185/65 R15 caters to cars such as the Toyota Prius, Nissan Tida and Toyota Yaris, while the 175/65 R15 size fits the Toyota Aqua, Honda Fit and Honda Insight.

Expanding the brand's offering in the compact car segment, the 165/60 R14 and the 165/55 R14 size CEAT radials fit the Micro Panda and Kia Picanto and the Perodua Viva Elite respective­ly.

"Besides the advantage of products designed, engineered and built for local conditions, CEAT's local knowledge and presence enables us to ensure consistent supply of the sizes required by the market," said Ravi Dadlani, Vice President Sales & Marketing / Export of CEAT Kelani Holdings. "The combinatio­n of quality, range and competitiv­e price makes CEAT hard to beat in the local market."

The new tyre sizes belong to the LN (Low Noise) category, with a new five-pitch tread pattern that minimises tyre noise. A special Silica-based tread compound together with notched and wider angle grooves for better water displaceme­nt offers excellent grip even in wet conditions and better mileage.

CEAT is the highest selling radial tyre brand in Sri Lanka, accounting for a market share of 31 per cent in the radial segment.

 ??  ?? The new sizes of CEAT radials launched in Sri Lanka.
The new sizes of CEAT radials launched in Sri Lanka.

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