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Enrol in the first ever BSc (Honours) Business Communication in Sri Lanka

Business Communication

“Business Communication” could be broadly defined as the meaningful exchange of information for business purposes across diverse cultural, social and interpersonal arenas. It has always been the crux of a business organization and is more so in the modern business world where it has gained momentum with renewed force with the recognition that Communication is the “lifeblood” of an organization. In such a backdrop, comprehensive study of Business Communication allows budding business professionals to succeed in their career through effective self-expression that leads to achieving the goals of a business.

National School of Business Management (NSBM), being the trail blazer it is in providing tertiary education to the nation, has observed this new trend in Business and Management education in time and launches a unique qualification in collaboration with Plymouth University, UK. The first ever BSc (Honours) in Business Communication by Plymouth University, UK is now awarded at NSBM. This unique degree programme is geared towards providing students with the in-depth knowledge and understanding of communication used in a range of business situations. It endows students with thorough knowledge, competence and practice in Communication leading to advanced academic, practical and professional skills required in numerous industries associated with Business Management. The employability of the graduates is thus enhanced, preparing them for the many professional challenges of globalized, ever-evolving business settings.

Special Features

This degree programme has been streamlined to encompass both Business Management and Business Communication. Together with full-fledged coverage of theo- ries and skills of contemporary Business Management, the curriculum of the degree aims at improving students’ knowledge of the English Language as well as their ability to apply it in communicative practices in a range of modern business situations both locally and globally. Further, the degree programme is designed to familiarize students with the various aspects of communication that is inherent in Administration, Management, Marketing and Media.

The programme intends to develop a number of core skills a graduate in Corporate Communication should master. Communication skills for a range of contexts and media are at the forefront of this list of skills. Further, critical and creative thinking skills to both evaluate and innovate knowledge for a specific discipline or situation together with analytical and decision making skills to assess and study the existing information based on which decisions are made in a business, are given prominence. In addition, management and team working skills to function collectively while leading, convincing, persuading and guiding other employees take precedence over a range of other competencies this programme aims at perfecting in undergradu- ates.

Subjects and Structure of the degree programme

The curriculum of the degree is designed to blend both Management and Communication to address a wide array of topics from both disciplines. The modules are aimed at developing the key transferable skills that can be applied in careers that require extensive writing, managing and planning organizational responsibilities, public speaking, creative expression, use of modern communication technology and liaising with diverse stakeholders to achieve organizational goals. The first year provides a basis for various specialized subjects that are taught later in the degree programme. For instance, introductory modules in Business Management and English Language instill in students the knowledge and practice that prepares them for advanced studies of the specific subjects in later stages. The second year of the degree programme incorporates further study into specialized Communication and Business Management. Students will be exposed to more in-depth aspects of managing a business in both local and global contexts while the modules that focus on Communication address specific communication media and spheres that are functional in a business set up.

The Third or the final year of the programme includes learning at university as well as working in the industry. Students are expected to complement their academic qualification with professional experience by engaging in traineeships, internships, part time / full time employment not only in industries such as Marketing, Management and Advertising, but also in Visual and Print Media. Thus, at the last stage of the degree, students will be able to practise their theoretical knowledge of Business Management and use their advanced and specialized skills in English in various roles and responsibilities pertaining to Corporate Communication in an organization.

Careers available

As BSc in Business Communication addresses essential skills and knowledge to manage the internal and external communication of an organization, careers associated with Business Communication are found in almost every industry. In addition, this degree lays the foundation for multiple career opportunities especially in public relations, marketing, advertising and visual and print media. Some of the popular designations that are earmarked for graduates in Business Communication are Corporate Communication / Public Relations Manager, News Writer, Technical Writer, Copy Writer, Script Writer, Editor, Creative Director, etc. Thus, the students who graduate with this specialized qualification will be equipped with knowledge and skills developed through training in both Business Management and Business Communication which gives them the competitive advantage of expanding the scope of their employability to a wide range of industries.

NSBM

National School of Business Management is the unbeaten higher education provider in the country. With government recognition and liaison with top ranking international universities, NSBM has succeeded in compiling one of the largest portfolios of degree programmes in Business, Interior Design and Computing offered in a higher education institute in the country. Emphasis on overall high quality of its services is among its major strengths. Its promising collaboration with Plymouth University, which is celebrated as UK’s most prominent and dynamic universities and is now among the top 3 modern universities in the world, has added to its range of degree programmes in Business and Information Technology. NSBM is also the proud owner of the first ever ‘Green University Town’ in the country to be inaugurated in December 2015.

Thus, your journey with NSBM to become a graduate of BSc ( honours) Business Communication is bound to be a journey of success to the career of your dreams. Visit NSBM at 309, High Level Road, Colombo 5, or call on 0115 445 000 to reserve an appointment to get more information on the degree programme.