Seylan Bank Facebook Page - Reaching 150,000 Fans and counting!

Reaching yet another milestone and consolidating its position as Sri Lanka's most socially engaging bank, Seylan Bank PLC recently reached the 150,000 fan base position on its popular and interactive Facebook page.

'Seylan Bank has always been committed to leveraging innovations in technology to deliver benefits to our customers and our Facebook fan page is a prime example of the innovative manner in which we continuously seek to engage our customers', said the Bank's Deputy General Manager - Marketing Tilan Wijeyesekera.

Currently the bank with the largest Facebook fan base in Sri Lanka, Seylan Bank's social media efforts have also been internationally recognized for its innovative and interactive use of social media. The Bank won a Gold Award for the Best Use of Social Media in Marketing for its Facebook page and Digital efforts at the World Marketing Congress - Global Marketing Excellence Awards. In addition Seylan Bank also bagged two Silver Awards for Promotions and Innovation respectively, at the Asian Customer Engagement Forum in 2014 and another Gold in 2015 for Digital Marketing - CSR Activities for the 'Smile for a cause' campaign. Seylan Bank was also listed among the top 100 facebook pages in the world at the 51st position by the Financialbrand. com and at the 78th position in terms of the Social Media Power Index.

"Seylan Bank has earned a reputation for being in touch and reaching out to our customers in innovative and exciting ways, always striving to offer value added services and benefits in the most effective manner. Social media has without doubt been a catalyst in these efforts, enabling us to explore new ways to combine technology and service in a vibrant manner", added Wijeyesekera. Seylan Bank is the only Bank in Sri Lanka that has daily posts on their facebook page and other social media channels to be in touch with their fans and thereby create engagement.