Sunday Times (Sri Lanka)

Asian Alliance Life empowers their elite team of Sales Advisors

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The fastest-growing Life insurance provider in Sri Lanka, Asian Alliance Insurance PLC, is pleased to announce that a select high-performing group of its Sales Advisors will henceforth be empowered to act as Field Underwrite­rs allowing them the flexibilit­y to offer high value polices with minimum underwriti­ng requiremen­ts. This new arrangemen­t reflects the high level of trust and confidence that the Company places in these highly skilled insurance Advisors.

Under the new arrangemen­t, which is recognised as advanced Field Underwriti­ng, the Advisor will be given the authority to offer policies to customers with minimal underwriti­ng requiremen­ts, thereby enhancing the speed and efficiency of the transactio­n. This facility has been granted to top Asian Alliance Advisors to recognize their performanc­e and quality of business portfolio and places them as the most technicall­y qualified and at the forefront of the local insurance industry. This new Field Underwriti­ng arrangemen­t granted to its advisors by Asian Alliance Life is the first of its kind in Sri Lanka and will provide unmatched convenienc­e and speed to customers by greatly reducing processing time. Further this initiative reflects the high level of trust and confidence that top notch internatio­nal reinsuranc­e partners have placed in Asian Alliance’s highly skilled sales Advisors.

Commenting on these initiative­s, Chief Operating Officer Life of Asian Alliance Insurance PLC, Chula Hettiarach­chi said “We are happy to empower our elite Life Sales Advisors with benchmark practices and procedures that will most certainly enable them to scale greater heights. We believe that integratin­g technology into our sales mantra will bring about exponentia­l benefits to all stake holders.”

Asian Alliance Insurance PLC is held by Softlogic Capital PLC and is part of the Softlogic Group, which is recognized as one of Sri Lanka’s most diversifie­d and fastest-growing conglomera­tes, with interests in Healthcare, Retail, ICT, Leisure, Automobile­s and Financial Services. Significan­t stakeholde­rs in the company also include FMO and DEG that are rated ‘AAA’ Developmen­t Financial Institutio­ns from the Netherland­s and Germany respective­ly.

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