"K Choice" by Keells Super"Best Price without Compromise"

K Choice, now in its 6th year of operation at Keells Super, offers its customers a range of products from everyday essentials to home cleaning products covering 50 categories of the market. K Choice has always been committed in providing quality products to its customers at an affordable price and has taken quality testing and production standards to another level.

Being a fully owned brand of Keells Super, K Choice's operations, production and processors are constantly audited and are subject to stringent quality checks as well as international standards such as ISO 22000, HACCP and GMP. Every aspect of production from sourcing to final packaging is carefully monitored from the beginning until the product has been purchased by the customer.

Delivering quality products at the BEST price is K Choice's greatest achievement and is confirmed by the fact that more than 50% of Keells Super's customers continuously enjoy its products.

By focusing on the important aspects of quality production and delivery, we have been able to eliminate costs incurred on advertising and distribution, thus passing the cost benefits down to our customers said Charitha Subasinghe Vice President John Keells Holdings and CEO of JayKay Marketing Services Pvt Ltd

As a K Choice customer, a saving on every product is almost always guaranteed and has been the back bone to its success and the cost benefits that customers enjoy.

All K Choice products are produced or imported by leading manufacturers and companies in each industry, ensuring the standards set by K Choice are delivered consistently. The simple yet elegant design and packaging complements its commitment to quality and price.

A five stage quality assurance and control process is strictly adhered by K Choice, in order to guarantee a level of quality in line with all industry standards. The 5 stage quality check includes:

Audited checks on facili- ties and performance of the production processes Testing of products in raw form and the product packaging material. Testing of samples from finished goods. Testing of products during the production process Sampling and testing of product by Keells Super from an accredited 3rd party. All these checks are geared to ensure delivery of quality products to its customers consistently.

With the promise of quality products, K Choice has expanded its offering to its customers, now offering a wide variety of products. From grocery products such as flour, chick peas, sugar, eggs, cooking oils, noodles, spices, salt and soya based products to dessert ingredients, sauces, vinegar, and spices, K Choice offers a host of grocery items for every household.