"Vitour" High Performance Tyres launched in Sri Lanka
Midland, a name that has been in the pinnacle of the Sri Lankan automotive rubber products for over 35 years, has continued its vibrant success in the brand new tyre arena with the introduction of "Vitour" performance tyre range in Sri Lanka.
Vitour tyres ( abbreviation of "Victory Tour") are introduced with the objective of providing Sri Lankan motorists a premium driving experience with superior safety standards. Vitour tyres are specially designed and manufactured using state- of- the art technology and machinery to meet stringent quality standards of the USA and EU markets. The tyre design team at Vitour that has its roots at the reputed "Triangle" tyre company, make sure that the tyres offer a higher mileage without compromising other important factors such as outstanding wet braking performance, reduction of tyre noise and minimization of tyre rolling resistance in order to improve fuel efficiency. Being a premium tyre, Vitour tyres guarantee higher mileage often offered by high priced popular brands.
Several new developments in tyre design have been keenly employed by Vitour tyre designers. The tyres come with "Acoustic Blockers" to disrupt the tyre noise frequency thereby reducing the noise generated from tyre usage at high speeds. A special "Rim Guard" has been developed onto the sidewall of the tyre in the Vitour passenger car range to act as a protective layer of rubber to save the alloy wheels from damage when getting in contact with roadside kerbs and other obstacles.
To cater to the wide range of motor vehicles used on Sri Lankan roads, Vitour introductory tyre range boasts a wide range of sizes for passenger cars, vans, pickups and SUVs. In line with the novel trends in the market, Vitour also sports an attractive array of "White Sidewall" and "White Letters" tyre range to compliment the dashing look demanded by the modern vehicles. Vitour tyre range for commercial vehicles feature a reinforced sidewall construction to withstand the excessive loading of the vehicles and also to deliver reliable performance on tough terrain.
Vitour tyres are available with reputed tyre retailers islandwide. Midland has entered into a partnership with Sumidag Tyre Company Ltd. of Kurunegala to distribute the Vitour tyre range exclusively in North Western Province.