Nigel Barker endorses Cinnamon’s Signature CSR Project

Celebrity photographer, reality TV host and philanthropist, Nigel Barker, who is currently being hosted in Sri Lanka by Cinnamon Hotels & Resorts, personally endorsed the premier hotel chain’s signature CSR initiative, “Project Leopard” by donating the 55th steel cattle pen to the local farmers. This worthy project was launched to support the livelihoods of local dairy farmers whilst preserving the endangered leopard species, so that the two could co-exist in harmony. Nigel Barker is as famous for his philanthropy as he is for his photography and other creative ventures.

Project Leopard is the single most effective means of addressing a pressing issue that shatters the micro economies of the poorest layer of the community in the Yala, Kirinda area. Cinnamon Hotels & Resorts strives to expand on this simple and effective measure which protects young cattle, thus ensuring a continuous milk flow in the cows. The farmers depend on their cattle and milk production for a steady income and as a result of this initiative, the friction they may have with leopards in the neighborhood is greatly reduced.

Barker leverages on his prowess as a photographer and director to spread his humanitarian message to vast audiences. He has made films for The Humane Society of the United States, The Humane Society International, The Make A Wish Foundation, The Do Something Organization, The Elizabeth Glaser Pediatric Aids Foundation and The Edeyo Foundation. He has used his lens as mode of expression for numerous causes. Barker is a celebrity ambassador for the Make-A-Wish Foundation, the Do Something organisation, campaign shooter for Fashion Targets Breast Cancer and the only male Champion for the United Nations Foundation’s Girl Up initiative. He was awarded the ‘Film Heals’ Award for Humanitarianism at the 6th Annual Manhattan Film Festival for ‘Dreams Are Not Forgotten’. Nigel Barker is reputed for getting personally involved in most of the projects he supports.

The celebrity’s visit to Sri Lanka was made possible by Cinnamon Hotels & Resorts and has been a week filled with unique and memorable events.