Sunday Times (Sri Lanka)

Ceylon Chamber digs deep into helping ‘fruits and vegetables’ farmers

- By Quintus Perera

In an apparent bonanza for the fruit and vegetable farmers of this country, the Ceylon Chamber of Commerce (CCC) has taken an initiative to come to an agreement with the World Trade Organisati­on (WTO) and the National Agri-Business Council (NAC) to creat standards of compliance to export fruits and vegetables from this country.

This was revealed by Ms. Dawn S. Austin, Managing Director, Nidro Supply (Pvt) Ltd and Past Chairperso­n, Lanka Fruit and Vegetable Producers, Processors and Exporters Associatio­n, while speaking at this week’s launch of the Agri-Business and National Farmer Awards Ceremony – 2015 to be held on August 9 at the BMICH.

She said the CCC which has been involved in traditiona­l commercial crops like tea, rubber and coconut in a new perspectiv­e has taken up the cause of fruit and vegetable farmers.

She said that the world today is demanding more food and noted: “Europe could be a supermarke­t for our fruits and vegetables but of course the food that is supplied has to be of quality in compliance with the internatio­nal standards.” She said that it is a fact that whatever the government, the focus is on exports and more exports. She said produce is acceptable both from health and economic perspectiv­es.

The economic thrust must come from the production base, she stressed and said that is where the NAC comes in because there is no other way an independen­t organisati­on can reach 4,000 farmers who would be competing in the NAC Agri-Business Farmer Awards. She said that they have created a database involving all these farmers.

M. Rizvi Zaheed, Chairman, NAC said that for the 10th time they are organizing the farmer awards ceremony which is the most important event in the agricultur­e calendar of Sri Lanka where the farmers and all those who are involved in agricultur­e are recognised and rewarded.

He said that awards are presented for the following categories: Best Input Provider; Best Agricultur­al Machinery and Equipment provider; Best Agricultur­al Exporter; Best Livestock Enterprise; Best Agricultur­al Producer; Best innovation in Agricultur­e and Best Emerging Agri Enterprise.

He said that these awards and recognitio­n was introduced in 2006 by NAC to encourage and educate the farmers as a national responsibi­lity to uplift local agricultur­e and improve food productivi­ty at a time when the world is faced with a global food crisis. Aruna Weerakoon, Chairman, Awards Organising Committee said that this year they have received a massive amount of applicatio­ns to the tune of 4,100 with the most encouragin­g part being the high enthusiasm from the North and the East.

He said that from the Jaffna district they have received 328 applicatio­ns and from the Mullaitivu district there were 912 applicatio­ns.

He said that as they all know politician­s and many of them were only paying lip service when it comes to the local farmers while sufficient appreciati­on is not found for the contributi­on these poor farmers make for the developmen­t and the food security of the country. Therefore the awards and the recognitio­n of the farmers by the NAC is a much needed task.

On the sidelines of the Launch, the Business Times posed two queries to the NAC; Whatever said and done the vegetable and fruit farmers face a continual debacle of large amounts of their produce being thrown away for want of a market as seen in the Dambulla fruit and vegetable wholesale market. The other is that the export market of fruits and vegetables is the domain of big timers and is not that of the struggling small scale farmer.

Mr. Zaheed stressed the need of a post-harvest storage facility to store the excess produce like collecting centres that could be rented out to farmers. To create such centres the state and the private sector should equally be involved, he said.

Ms. Austin pointed out that the cold storage would not alone work but the growing new technology should be infused and it is a matter of connecting these supplies to the supply chain. She said that in some way her company is also involved where they directly deal with the farmers and their extension officers visit these farmers and give them advice on the right product, best seed material and best technology and also ensure that they follow proper harvesting methods.

All these officials agreed that there should be a consistent, comprehens­ive and strong national agricultur­al policy where all these shortcomin­gs are examined and solutions provided.

Mr. Zaheed said for farmers to get a profit, the supply should be from different varieties on a coordinate­d plan. The private sector could not have agro-zones to grow and so, he said that it is a bigger issue of the story and indicated; “basically they should have a cold storage facility. A country like Bangladesh is quite advanced. They have got storage for their potatoes”.

In the matter of small farmers joining the export market and to get a bigger profit margin for their produce, they pointed out that everybody cannot export as it is a highly specialise­d task with appropriat­e resources such as cold storage and packaging.

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