University of Moratuwa wins ‘LeadQuest’
SLIIT Lead-Quest with EWIS, the Interuniversity business case study competition conducted by the Faculty of Business of SLIIT concluded its proceedings in grand scale on the 23rd of July. Contestants from over 14 Universities from both State and private sector participated for this competition.
The competition commenced on the 11th of June with the contestants visiting the EWIS factory located in Sooriyawewa to get a comprehensive understanding of the case study. The contestants then presented their solutions for the case study on the 2nd July at SLIIT Malabe. The presentations and findings of the teams were judged by a panel of experts. Upon concluding the judging procedure, University of Moratuwa, University of Sri Jayawardanapura and Saegis Campus emerged as the top three teams and moved on to the Grand Finale. This final event was held on the 23rd of July at the Faculty’s Annual Business Conference.
The Business conference which was conducted for the 9th consecutive time was graced byseveral distinguished guests, includingProf. LalithGamage – MD/CEO of SLIIT, Mahendra Amarasuriya–Chairman of Commercial Bank, Muttiah Muralitharan, SanjeewaWickramanayake– CEO/ Chairman EW Information Systems Ltd. and many more influential personalities. These esteemed individuals shared their valuable experience and knowledge with the undergraduates who took part in the event.
The LeadQuest Grand Finale was the most anticipated event of the business conference. At the end of three very vibrant, informative and competitive final presentations by the top three teams, the winning positions were decided. University of Moratuwa was placed Winners and University of Sri Jayawardanepura and Saegis Campus were placed 1st and 2nd Runners-up respectively. E W Information Systems Ltd., as the main sponsor for Lead-Quest, provided winners and participants with valuable gifts and certificates.
The event was brought to an end among the praise and applause of all those who were present. ‘LeadQuest’ was indeed an event which provided a platform for undergraduates to showcase their talents in the field of marketing, while they were also provided an opportunity to obtain a sense of real-world business skills. This was an event which provided great insight about product posi- tioning to students as well as those present at the event. Thus it can be concluded that ‘LeadQuest’ was an event of immense success.