Antyra Solutions launched as Sri Lanka's new digital advertising agency

Antyra Solutions, an end-to-end Sri Lankan digital advertising agency, has been launched in the digital world.

Founded by Niranka T. Perera and Rohan Jayaweera (formerly consultant at Google), Antyra has entered into a strategic partnership and investment agreement with Microimage Mobile Media (Pvt) Ltd. The partnership augments Antyra's digital services portfoli with mobile platform development, mobile application development and software engineering services. With the signing of this agreement, Damindu Jayaweera, a director of Microimage, also joined the board of Antyra Solutions, a media release from the new company said.

Established as a boutique digital advertising agency, Antyra specializes in helping organisations and brands grow, by establishing synergies between offline media and digital channels, extending portfolios online and creating opportunities to enter new markets. During the company's first six months of operations, Anytra Solutions has already signed-on some of Sri Lanka's leading brands ranging from FMCG, Travel and Banking sectors to Online Retail giants.

"In a short span of six months, we have proved our capabilities to a diverse range of clients through the creation of cohesive, goal oriented, digital strategies. Be it creating awareness, introducing consumer touch points online or driving sales and ROI, we help our customers achieve their objectives," said CEO, Niranka T. Perera. "Our immediate focus for the next six months is centered on scaling our current resources and entering new geographies."

Mr. Perera is a veteran digital marketer with over 12 years' experience in ecommerce, digital strategy and business development. Recognized as one of the '20 Best Digital Marketing Professionals' in the world at the World Marketing Summit 2013, he has to-date managed the execution of digital campaigns for over 160 brands globally. He is a Chartered IT Professional, a 'Google AdWords Qualified Individual', has a Google Analytics Individual Qualification and a MBA.

Co-founder Mr. Jayaweera was the first Country Consultant of Google for Sri Lanka and during his time he helped brands, organizations and the Sri Lankan government develop digital best practices and policy frameworks. He further helped establish publisher, video and telco partnerships as well community and entrepreneurship development programmes. After leaving Google, he joined Microimage Mobile Media as COO in October 2014. With the unprecedented growth and expansion of Antyra in the past six months, he now makes the transition from Microimage Mobile Media to Antyra to take up the position of director / COO on a full time basis.