Facebook study reveals how we laugh online

Do you ‘LOL’? Apparently not so much any more, according to a new Facebook study.

Inspired by an article in The New Yorker called ‘Hahaha vs Hehehe’, the social networking giant decided to look into ‘e-laughing’ and how patterns have changed.

The study analyzed posts in the last week of May and found that the most common laugh is ‘haha’, followed by various emoji and hehe.

However, the study did not look at direct messages, which could be where most people would e-laugh.

Of the posts that were looked at, some 15 per cent of people who commented or posted laughed in some way. ‘Haha’ won out with 51 per cent. Emoji took second place with 33 per cent. ‘Hehe’ followed with 13 per cent.

Only a tiny 2 per cent posted ‘lol’, which was once the go-to phrase for online laughing. Gender, age and location also seemed to have an effect.

Men tended to use more ‘haha’ and ‘hehe’, while women tended to use emoji. Teenagers used emojis the most while people in their late 20s were the most likely to use lol.

In terms of location, ‘lol’ and emoji registered more in Florida.

By comparison, the west coast of the USA appeared to use more of ‘hehe’. The study concluded: ‘The maps broadly show that haha and hehe are more popular on the west coast, emoji are the weapon of choice in the midwest, and southern states are fond of lol.

‘Presidential campaigns, take note: the battleground states of Ohio and Virginia are haha states, while the candidates’ emoji games will surely be key in determining who emerges victorious in Florida.’

The New Yorker article had speculated that each ‘ ha’ or ‘ he’ added showed how funny someone believed a post was.

The Facebook study found that theory to be true, revealing ‘that people treat the ‘ha’s and ‘he’s as building blocks.

Read more on the study here http://bit.ly/1Tir4mN

Courtesy Daily Mail