FADNA celebrates 10 years

Companies rise and fall. They are created and they are subject to decay. In this free-for-all world where everything counts, it's natural that those who come and create a name for themselves protect it by nothing less than sheer dedication and commitment. In the world of commerce and industry, this is a timeless truth.

FADNA, short for Food and Nature (Pvt) Ltd, will be celebrating a decade in business this year. It'd be wrong to say the company has been sound only financially. On the contrary, the wide range of activities it has engaged and indulged in, not just for its benefit but inadvertently for the benefit of the community around it, has been huge.

As the company's vision and mission testify, FADNA is driven by an almost intense need to ensure that its product portfolio - which basically consists of herbal teas - is certified and research-backed. In other words, FADNA's brand of herbal teas not only consists of natural ingredients that have been used for the past few centuries, it also produces no vicious side-effects. This was amply confirmed by a research compiled by the Bio Science Department of the Medical Faculty of the University of Sri Jayawardenapura.

In fact, it is the intermingling of natural ingredients with first-class technology that defines FADNA's portfolio well. Its products are engineered and conceived by Dr D. B. Wijeratne, whose reputation as the country's foremost food scientist needs no elaboration. Furthermore, the company itself has been recognised for adhering to world-class standards of food hygiene by the GMP System. It has also been certified by the Department of Ayurveda in the Ministry of Indigenous Medicine in the country.

A perusal of its products would be fitting here. The herbal tea that defines FADNA even today, without a doubt, has to be Shape Up tea, a pure Ceylonese tea carefully blended with Garcinia Cambogia, a fat-controlling ingredient that has been recognised well as such by Western research. That doesn't make Shape Up tea an undrinkable medicine though: its peachy taste delectably compensates for its medicinally bitter ingredients. The Ayurveda system has for centuries recognised Garcinia. No wonder consumers almost always are positive in their reaction to Shape Up tea after taking it regularly, particularly to reduce body fat.