Facebook (FB) recognises Airtel as most relevant to Sri Lankan Youth

Facebook ( FB) recently recognized Airtel Lanka’s FB page – Airtel Life, as the most relevant Facebook page amongst Sri Lankans between ages 18-25. This accolade was followed by Airtel Lanka’s FB page being recognised as one of the “Most Connected Brands in Sri Lanka” by the leading and most prestigious LMD magazine in Sri Lanka – resulting in the company receiving double accolades for its efforts on the digital front.

In Sri Lanka, Airtel continues to invest actively towards the development of youth which contributes positively towards a progressive society. While the company follows a 360 degree approach in its communication campaigns, given the increase in internet adaptability and smart mobile phone penetration, digital modes of communication such as Facebook, Twitter, Instagram, Google + and YouTube, arethe most important components of Airtels’ communication plan.

“We are delighted to be amongst some of the top brands that are actively connected with customers via the digital platform. We are a young organisation and we operate in one of the most competitive industries. Therefore it is really an achievement to be able to continuously maintain this position” said Mr. Jinesh Hegde- CEO/MD of Airtel Lanka.“At our very core, in our deepest essence, we are a brand that improves and expands quality of life and lifestyles. Our target segment, the youth of Sri Lanka aspire for a better life for themselves. As they are the millennial, digital communication play a very pivotal role in their lives. In addition to being present via all available digital channels, we are also physically available in all their hangout locations such as colleges, supermarkets, shopping malls and through Airtel’s own distribution network. We give them the latest apps and rich content in terms of movies, music, gaming etc. which is readily available at their disposal” Hegde continued.