Blue Mountain Group bags key awards at The Global Marketing Excellence Awards
Sri Lanka’s dynamic real estate major, the Blue Mountain Group, made a clean sweep of The Global Marketing Excellence Awards 2016, held at Mumbai’s Taj Land’s End Hotel, on 24th November 2016. The Blue Mountain Group was awarded 3 major awards at the ceremony, namely, in the Organizational Awards Category for ‘Marketing Campaign of the Year’ and for ‘Marketing Excellence’ in the Construction and Real Estate Sector; then in the Individual Awards Category - in an unprecedented move, the two prestigious awards of ‘Most Admired Entrepreneur’ award was bestowed on the Chairman of the Blue Mountain Group, Dr. Hiran Hettiarachchi; The Blue Mountain Group stood head and shoulders above leading global marketers at this year’s Global Marketing Excellence Awards.
‘The Marketing Campaign of the Year’ was bestowed on the company for its new corporate communications campaign, which served to elevate Blue Mountain’s corporate brand and establish its unique prowess and prestige. The campaign featured a mix of integrated tactics and incorporates brand planning, mass media, PR, digital media, outdoor hoardings and activations to target a diverse array of stakeholders. It communicated the company’s accomplishments, key partnerships, its commitment to the environment and sustainability as well as the advances it has made in applying the latest technology and design concepts to the real estate industry in Sri Lanka.
The ‘Award for Marketing Excellence’ reflects Blue Mountain’s evolution into a full service real estate company in Sri Lanka which has diversified operations that extend across the areas of land sales, apartment developments and construction. Blue Mountain is much ahead of its peers because it has pioneered professionalism in an otherwise loosely organized real estate sector and demonstrated marketing excellence, by bringing in a professional corporate approach and building Blue Mountain Group into diverse distinct companies that offer specialised expertise in real estate.