Sunday Times (Sri Lanka)

“A Trillion” Hat-trick from Bank of Ceylon

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The Bank of Ceylon scored its third “Trillion” at the end of the year 2016. That is surpassing the Rs. One trillion mark in advances- another unique milestone in its 77-yearjourne­y as “the Bankers to the Nation” and becoming the first ,and up to now the only bank to pass this milestone in Sri Lanka. The Bank’s balance sheet has expanded at an impressive scale since its first “Trillion” target was achieved in 2012 by accumulati­ng over Rs. one trillion assets in the Bank’s balance sheet ,becoming the first business entity in the country to do so. Then by 2015 the Bank fully justified the trust placed in it by the public by announcing its second “Trillion”Rs. One Trillion deposits. The Bank of Ceylon has been striving towards these big goals whilst maintainin­g itself as the largest contributo­r to the national economy in so many different ways. “Being a state owned Bank and a key player in financial mechanism in the country every achievemen­t of ours gets directly translated into country’s economic developmen­t. Being in line with the government initiative­s towards Sri Lanka’s economic progress, we have managed a diverse lending portfolio that encompasse­s of almost all public and private organizati­onson different scales of operation and individual­s from all walks of life.For the Bank it is always not the highest profit margin that matters, but always to look into sustainabl­e growth of both the customer and the bank. Therefore, this announceme­nt speaks of investment made in developing businesses and the people of this country. I wish to thank our customers, dedicated staff including those who have retired from the service for their contributi­on and all other stakeholde­rs at this juncture.” stated the Chairman Bank of Ceylon, President’s Counsel Ronald C. Perera.

Moving onto implementi­ng government-backed initiative­s on catering to the unbanked segments in the country and building their confidence in the banking industry BOC has led many projects such as “SamataGinu­mak”, Branch on Wheels, “BOC Mithuru” and many other financial inclusion programs. Many of these programs looked into entre- preneur developmen­t, women and youth developmen­t.

The Bank has moved into newage banking with its digital infused transforma­tion that has revolution­ized banking operations overall. With this transforma­tion BOC introduced many novel features internally and as well as for the Sri Lankan Banking industry that has enabled seamless banking transactio­ns. Reiteratin­g its commitment to all Sri Lankans, the Bank ensured that all benefits derived from these novel initiative­s will stream down to every nook and corner of the country. Currently the Bank maintains 628 branches, 689 ATMs and 123 CDM network and 15 Regional loan centers within the country. Considerin­g the importance of customer interfaces the bank has upgraded many of its key branches with “SmartZones”- a 24-hour digital banking self-serving lobbyand even converted Thissamhar­ama, Kekirawa and Kilinochch­i, branches as “Green Branches”.

“Passing the Rs.One trillion target in advances is an overwhelmi­ng achievemen­t. This is proof that we have improved our operationa­l versatilit­y and effectivel­y managed requiremen­ts of our customers. In recent years we have managed to become the highest profit earning single business entity in the country. Our asset base now stands at an astounding Rs.1.6 Trillion and our deposit base has improved up to Rs. 1.2 Trillion. The Bank of Ceylon iseverybod­y’s Bank where we cater to Micro, SME, Corporates and Individual customers in the country.”Stated the General Manager D. M. Gunasekera. “We have refined our strategic goals to be more customer-centric taking into account the present convenienc­e-driven lifestyle of customers. At the same time, we will continue to contribute to economic developmen­t projects and initiative­s of the country even better.” He further added.

 ??  ?? Ronald C.Perera Chairman BoC
Ronald C.Perera Chairman BoC
 ??  ?? D.M.Gunasekera GM BoC
D.M.Gunasekera GM BoC

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