AIA links up with DFCC in strategic bancassurance partnership

AIA Insurance Lanka PLC has entered into an exclusive, longterm, strategic bancassurance partnership with DFCC Bank PLC.

The partnership is intended at offering DFCC’s customers a range of innovative savings and protection products and services along with the best of AIA’s experience and expertise in Asia.

“As a pioneer of cancassurance in Sri Lanka, the strategic partnership with DFCC Bank reiterates AIA’s focus on providing multiple access points to Sri Lankan customers which would enable them to get convenient and required financial advice on their protection, long-term savings and retirement planning needs. Our partnership with DFCC Bank underlines our joint commitment of providing easily accessible superior products and services to the customers of DFCC Bank," said Pankaj Banerjee, Chief Executive Officer, AIA Sri Lanka in a media release.

Director of Partnerships for AIA, Amal Perera added, “Our partnership with DFCC commenced as a distribution arrangement in 2014 and has now evolved to a strategic 20 year partnership. This progression is evidence not only to the mutual commitment between the two parties, but also, to the great potential of bancassurance in Sri Lanka”.

DFCC Chief Executive Officer Arjun Fernando commented, "We are delighted to enter into a strategic partnership with AIA Insurance, a globally accomplished insurance provider. The partnership will result in increased value for our customers and reflects our commitment towards them. It will ultimately accelerate our joint strategic objectives enabling us to serve the customer better and achieve growth."