Mindshare Sri Lanka wins Gold award at the Campaign Asia Awards 2016
Mindshare a unit of GroupM Sri Lanka has yet again proved its place as the undisputed market leader in the field of communications by bagging the Agency of the Year Gold Award at the prestigious Campaign Asia 2016 Awards concluded recently. It is indeed a huge honour for Mindshare Sri Lanka, since the agency has specifically outshone its counterparts in the South Asian region.
Campaign Asia asses Creative and Media agencies based on multiple growth pillars. A mix of determinants such as creativity, meaningful delivery for clients also play a role in determining the winners. Adopting a different perspective to media communications and buying consolidation, backed by technical know-how has enabled Mindshare to retain its premier position, while delivering the best to clients and being competitive both locally and globally.
Continuing on its winning streak, this win at Campaign Asia’s – Agency of the Year is testament to the outstanding work done in the area of integrated communication by Mindshare. the past 2 years has been especially successful for the company with 9 awards at the Effies, a Bronze for the Best Use of Mobile for Sunlight mobile campaign at the Festival of Media Asia Awards (FOMA) 2016 and winning a Gold for brand Sunlight (Light Up My Nation) in Best Use of Integrated Campaign ( South Asia) category in Goa Fest 2016. Aside from these, the digital wing of Mindhshare also secured the bronze award as the Digital agency of the year at the Campaign Asia consecutively for the second year .
GroupM Sri Lanka Chief operating officer Sabry Haniz mentioned: “Mindshare being the flagship agency unit operated under GroupM portfolio, these valuable wins are consequences of the continuous commitment towards innovation and strategic thinking, which has enabled GroupM to maintain its standing as the thought-leaders and trend setters of the Sri Lankan media industry. The vitality of an agency is driven by its ability to innovate and drive change. In this time of fast-changing technology, shifting consumer behaviour, and growing complexity in the marketing ecosystem, we have been rapidly transforming our work and focus on both technology and talent to enable a more integrated way of working that we call Adaptive Marketing.
The General Manager Mindshare: Erosha Tennakoon mentioned: ‘ Mindshare’s recipe for success is attributed to the DNA of every member of the agency based on three pillars – Speed, Provocation and Teamwork. Mindshare’s victories have exemplified the efforts based on these core ethos. It is the quest for speed that has put us at the forefront of the industry, being both efficient and innovative leaders who deliver unparalleled growth and value to clients’. Winning the most number of awards is a clear reflection of our current and potential clients being able to experience the benefits of our adaptive communication approach on their campaign performance, via real- time insights, creativity and actions in media”.
Mindshare Sri Lanka provides integrated communication solutions for a large number of local and multinational clients and celebrated the 20th anniversary of operations in 15th February 2017. Mindshare is a global media agency network with billings in excess of US$ 34.5 billion ( source: RECMA). The network consists of more than 7,000 employees, in 116 offices across 86 countries spread throughout North America, Latin America, Europe, Middle East, Africa and Asia Pacific. Each office is dedicated to forging competitive marketing advantage for businesses and their brands based on the values of speed, teamwork and provocation. Mindshare is part of GroupM, which oversees the media investment management sector for WPP, the world’s leading communications services group.