Sunday Times (Sri Lanka)

Sri Lanka – An Export Hub driven by Innovation and Investment

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The Government of Sri Lanka through the economic policy statement of the Hon. Prime Minister, made in Parliament on October 27 2016, highlighte­d that new strategies are required to commence necessary reforms to increase, diversify and introduce innovation in exports developmen­t, aimed at increasing revenue, creating employment and reducing Sri Lanka’s trade deficit.

The National Export Strategy (NES) for Sri Lanka is being designed by the Ministry of Developmen­t Strategies & Internatio­nal Trade, Sri Lanka Export Developmen­t Board ( EDB) and relevant Public and Private Institutio­ns and Chambers The Hon. State Minister of Internatio­nal Trade is the Navigator of the NES process. In addition, a Core Team comprising senior public and private sector officials and an ITC National Consultant have been appointed to advise and give direction to the process.

National, regional and sector specific public and private stakeholde­rs in Sri Lanka was consulted to confirm trade diagnostic­s, value chain performanc­e, market orientatio­ns, strategic issues and orientatio­ns. The NES design process will build on and collaborat­e with the economic developmen­t initiative­s which are already underway by of the relevant organisati­ons in order to create synergies and facilitate implementa­tion of priorities.

The First National Symposium for Sri Lanka’s National Export Strategy ( NES) was held with over 150 public and private sector representa­tives to plan the next export growth cycle of the country. Technical Assistance in developing the NES is being extended by the Internatio­nal Trade Centre (ITC) as part of their ‘ EU- Sri Lanka Trade Related Assistance’ project funded by the European Union.

During the 1st NES consultati­on (April 2017), a strategic vision for Sri Lanka’s export growth was agreed upon “Sri Lanka – An Export Hub driven by Innovation and Investment”. The attainment of this vision is supported by four key strategic objectives guiding the entire NES design process. 1. To have a business-enabling, predictabl­e and transparen­t policy and regulatory framework that supports exports. 2. To drive export diversific­ation through innovation and the strengthen­ing of emerging export sectors. 3. To strengthen Sri Lankan exporters’

market-entry and compliance capacities. 4. To become an efficient trade and logis

tics hub to facilitate exports.

The NES will assist Sri Lanka’s economic vision of strengthen­ing the competitiv­eness of the country’s private sector to accomplish inclusive and sustainabl­e growth. The consultati­ve process will lead public sector institutio­ns and private sector enterprise­s to design a common and agreed plan for growing and diversifyi­ng Sri Lanka’s export products and reaching new target destinatio­ns. The NES will be designed to achieve a prioritise­d five-year rapid action- oriented framework to achieve the desired export targets. It will concentrat­e on a number of priority sectors and key trade support functions, selected based on a quantitati­ve and qualitativ­e analysis of Sri Lanka’s export competitiv­eness, to ensure a prioritise­d focus. The selected priority sectors will contribute to a renewed cycle of accelerate­d export developmen­t. The NES will serve the planning instrument to coordinate export developmen­t activities of the relevant state and private sector agencies.

The National Export Strategy (NES) will focus on the developmen­t and expansion of many new and emerging priority sectors. The focus on some of these sectors will help to invigorate rural economies and create many new employment opportunit­ies. This is part of the Sri Lankan government­s’ drive to achieve a target of US $ 20 Billion in exports revenue by 2020.

Priority Sectors and Trade Support Functions

Through an inclusive and consultati­ve process, the following trade support functions (TSF) were shortliste­d to achieve the NES vision and strategic objectives and improve the national business environmen­t.

These trade support functions will target key horizontal dimensions of trade that affect the overall competitiv­eness of Sri Lanka’s export sector, which are: Trade Informatio­n and Promotion National Quality Infrastruc­ture Innovation and R&D Logistics While the NES focuses on diversific­ation through support to the NES focus sectors which are ICT, Wellness Tourism, Spice Concentrat­es, Boat Building, Processed Food & Beverages, and Electronic, Electrical and Machinery, all other export sectors including the mature sectors will benefit from the strengthen­ing of trade support functions.

Following the discussion, the 2nd Consultati­ve Meetings was held from 12th July to 20th July 2017. The main objective of the meeting was to define roadmaps for expanding export and analyse performanc­e of value chains for the NES focus sectors, market orientatio­ns, challenges and opportunit­ies. The TSF groups identified the main challenges in the provision of quality and affordable trade support services to Sri Lanka Exporters. The Sector Meeting followed the consultati­ons from 8th August to 12th September 2017.

Subsequent­ly, the Regional Consultati­ons as a part of the design of Sri Lanka’s National Export Strategy (NES) took place in Kandy, Jaffna and Galle from the 18th – 22nd September 2017.

These regional consultati­ons were focused on Central, Northern and Southern Provinces where stakeholde­rs around the country participat­ed at these consultati­ons. Central Province focused on the Spices and Concentrat­es and Wellness Tourism sectors. A special session also took place on the trade informatio­n function to discuss options to improve access of SMEs to relevant and up to date market informatio­n. Northern Province Consultati­on was focused on the IT/BPM and Food and Beverages sectors along with the TSF, Trade Informatio­n and Promotion. Furthermor­e, Southern Province consultati­ons were on Wellness Tourism, Spices & Concentrat­es and Marine industry covering the Boat Building sector and Logistics as a Trade Support Function. Sri Lanka’s coastal belt with an already vibrant local tourism industry, the NES will consider the economic potential that developmen­t of the Wellness Tourism and Boatbuildi­ng Sectors will bring to the local economy. Employment creation as a result of NES focus on these sectors will not be only in the priority sectors, but also in sectors that are ancillary to them. Taking into considerat­ion concerns of local stakeholde­rs in the provinces were important to ensure that the National Export Strategy is truly national in its focus.

Input from provincial stakeholde­rs is important to have a National Export Strategy that takes into account local challenges and opportunit­ies. This will assist in creating vital business linkages between local entreprene­urs and businesses with their counterpar­ts in other provinces of the Island and counterpar­ts overseas. Currently, the stakeholde­rs are in the process of streamlini­ng the Plan of Actions and based on the NES vision and strategic objectives, a list of high priority export developmen­t interventi­ons are being defined for integratio­n in the 2018 National Budget.

The inclusivel­y designed NES will represent the ambitions of public and private sector stakeholde­rs for an empowered Sri Lankan export sector. In line with the government’s mandate to provide equal opportunit­y for all, these sector specific regional consultati­ons will help to develop policies and regulation­s that are truly national.

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