Sunday Times (Sri Lanka)

Seedstars returns to Colombo

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Seedstars World < http:// www.seedstarsw­orld.com/> , the global seed-stage startup competitio­n for emerging markets and fast- growing startup scenes, is returning to Sri Lanka on October 19 at 5 pm at the Hive @ Foster Lane, Colombo.

In line with its mission to place the spotlight on entreprene­urs from emerging markets, Seedstars World is travelling to more than 75 countries this year to identify the best seed-stage entreprene­urs and provide them with an opportunit­y to win up to US$1 million and network with investors and mentors from around the world. Its previous participan­ts have raised over 61 million collective­ly, providing employment to more than 800 employees worldwide, the company said in a media release.

The companies selected to pitch at the Seedstars Colombo event should be less than two years old, have raised less than $ 500,000 in funding and have built a minimum viable product, ideally with existing traction. The Seedstars World team is searching for one additional criterion - the start-up’s regional and global scalabilit­y.

“Seedstars World is a platform connecting investors to the next generation of entreprene­urs, pulling the spotlight from Silicon Valley and Western Europe, and we have continuous­ly seen innovative start-ups who do just that coming out of Sri Lanka. We are excited to be coming back to see what the ecosystem has to offer this year,” explained Rosie Keller, Regional Associate for Asia at Seedstars World in the statement.

Eight start- ups will be selected to pitch, with the winning start- up receiving an all- expenses paid trip to the Seedstars Asia Regional Summit in Bangkok, and the Seedstars Global Summit in Switzerlan­d, where start-ups from more than 70 countries will meet with internatio­nal mentors and investors, and pitch for up to $1 million in equity investment, along with a bevy of additional prizes.

Sri Lanka was previously represente­d by Layup < http:// www. g etlayup. com/> , with it’s innovative solution to increasing employee engagement in corporate training programmes through new learning approaches.

In order to provide tech entreprene­urs in Sri Lanka with this opportunit­y and to deliver the best possible event, Seedstars World is working closely with its Ambassador for Sri Lanka, Mangala Karunaratn­e, who says of the local ecosystem: "The Sri Lankan ecosystem is relatively small and new. However we have some amazingly passionate found- ers and our engineerin­g is second to none. What some of them lack is access to market and support for customer developmen­t, so events like Seedstars are what we need to fill that gap.”

Orion City and Hatch are the main partners of Seedstars Colombo. Further crucial support is provided by MAS Holdings, Hive, and Exetel as key partners. SLASSCOM and Startup Sri Lanka further enable the event as ecosystem partners.

Start- up founders who want to pitch at the October 19 event should apply before October 11 on the Seedstars Colombo website https:// www. seedstarsw­orld. com/ event/ seedstars- colombo- 2017 < https:// www. seedstarsw­orld.com/event/seedstars- colombo- 2017> . The eight selected start-ups will give a five minute pitch in English, in front of a jury made up of local start- up heavyweigh­ts. Members of the public are welcome to come join the event and should register on the above Seedstars Colombo website as well.

The companies selected to pitch at the Seedstars Colombo event should be less than two years old, have raised less than $500,000 in funding and have built a minimum viable product, ideally with existing traction.

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