BoC brings a ray of sunshine to Apeksha Hospital on World’s Children’s Day
As a responsible bank that has a greater social responsibility, the Bank of Ceylon taken upon itself to care for a special group of children those who do not have the opportunity of a normal joyful childhood on this children's day in a more meaningful and a thoughtful way through “Apeksha Dalwana Sithuwam Dakma”, art exhibition. Going beyond commercial purposes the prime objective of the bank was to bring some happiness and excitement that every child should experience. For children art is one of the best modes to communicate their joy excitement or sorrow and at the same time enjoying doing so.
“The idea was generated as the bank organised the “little Picasso” Art Competition for the children in the whole country in commemorating the Bank’s 78th anniversary. It was observed that there are children who do not have the privilege of enjoying even the simplest things in life as a child simply because of a life-threatening illness such as cancer. Understanding the need to bring some ray of hope and joy of living to these little hearts and encouraging them to look at the brighter side of life the Bank decided to organize an Art Exhibition giving them every possible comfort to engage in this enjoyable task.” stated the Deputy General Manager Sales and Channel Management Mr. Senarath Bandara.