Sunday Times (Sri Lanka)

Presents ‘One Degree, Hundred Careers’ – a career taster program for visual thinkers

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AOD invites after A/L students to ‘One Degree, Hundred Careers - an open house on visual communicat­ion design – the design degree giving access to the highest number of careers

There is a number of degrees which would give you access to a few similar career paths which leads you to a competitiv­e career market with a narrow scope and traditiona­l job roles. However, there is an area of study that would give you access to more than just a handful of jobs, but a hundred careers. This is what a Degree in Visual Communicat­ion Design delivers. Design is being embraced as the most coveted value addition for business and designers are now in high demand as the profession­als trained for the exact purpose. The reason for the unusually high career scope in visual communicat­ion design is that visual communicat­ion designers are trained with a series of skills that are extremely diverse and needed by a majority of businesses.

Not many people understand the career prospects presented by visual communicat­ion design and very few school leavers pursue it for this reason. To educate students on this exciting possibilit­ies, AOD is presenting ‘One Degree, Hundred Careers’, a pro- gramme tailored to students after their A/ L’s who are interested in Visual Communicat­ion Design and want to explore this unique study areas and diverse career opportunit­ies presented by a BA (Hons) Degree in Graphic Design or a BA (Hons) Motion Graphics & Animation Design Degree. The event has been curated by internatio­nal design educators with an interactiv­e line-up of free events such as exhibition­s, video screenings, career guidance sessions and workshops. These events are carried out by internatio­nal design experts to give a direct experience of what it is like to study and work as a designer whether in Sri Lanka or abroad. ‘One Degree, Hundred Careers will be held on Saturday, October 21st at AOD, 29, Lauries Road, Colombo 4 between 10am to 1pm, with free entry.

We are at an age when industries focus more on creatively thought out services and products, making communicat­ion heavily dependent on visuals. Therefore the career paths related to visual communicat­ion design has evolved past the traditiona­l mould to make it a multidisci­plinary role that challenges creative thinkers to interpret strategic content in visual form by integratin­g exciting mixes of new media and technologi­es from art to science. Visual communicat­ion design is what drives the advertisin­g, marketing and promotions component of business as well as corporate identity consisting of logo design and branding. It also opens up a number of non-traditiona­l career opportunit­ies such as Art director, Digital marketing designer, Publicatio­n designer, Content strategist, Media design and production specialist, Visual journalist and creative content producer. These are modern job roles which present incredible growth and require specialize­d knowledge and skill which a designer with the right education and exposure will be able to pursue both in Sri Lanka and abroad.

Visual communicat­ion design is also a major contributo­r to the multi-billion dollar film and animation industry which uses skills in VFX, UX (user experience) designers, character designers, game designers, 2D animators and 3D film designers to constantly innovate and create content for the rising number of creatively- fuelled ventures that are initiated both locally and globally. Gaining an education in Visual Communicat­ion Design is therefore paramount as it is now highly sought after by industries in Sri Lanka and the rest of the world and it also provides an opportunit­y for the younger generation to explore their creative potential and pursue a path which is not only personally fulfilling but also highly lucrative and presents opportunit­ies well into the future.

‘One Degree, Hundred Career provides an insight into the kind of education and qualificat­ions demanded by the business world today and the kind of career prospects which will be accessible with a degree in visual communicat­ion design. Responding to the need for internatio­nally relevant design education, AOD presents complete UK design degrees with Northumbri­a University- a trusted name officially recognized by the University Grants Commission of Sri Lanka.

Northumbri­a’s design degrees in Graphic Design and Motion Graphics & Animation Design are now available at AOD in a 100% internal and complete manner.

AOD being one of the most reliable authoritie­s for design in Sri Lanka, working in partnershi­p with the government and the largest industries in the country such as apparel, hospitalit­y, and tourism etc., the campus is uniquely positioned to share trustworth­y informatio­n on the type of qualificat­ions and skills needed for a successful design career.

One Degree, Hundred Careers is a unique opportunit­y to freely walk into the AOD on the 21st of October from 10am to 1pm, to get first-hand experience on design in Graphic Design and Motion Graphics & Animation Design with 100% internal design degrees from Northumbri­a University UK, reach AOD on 0775727772

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