Sri Lanka Retailers' Association launches loyalty card

A loyalty programme to recognise and reward employees and staff in the retail sector was launched by the Sri Lanka Retailers' Association (SLRA) recently.

This programme is in appreciation of the services rendered to the retail industry by all levels of the workforce and for their contribution in making this sector a dynamic one, the SLRC said in a media release.

A prototype of the Privilege card was unveiled to the media and the gathering at the launch of the first ever Sri Lanka Retail Forum 2017, which was a highlight of the evening's ceremony. CH17 Loyalty CEO Jumar Preena presented the ' mock Card' to Chairman of the SLRA Hussain Sadique as a symbolic gesture marking the release of the SLRA Privilege Card.

CH17 Loyalty will ensure participation of diverse retail segments such as Food, Clothing, Footwear, Leisure, Dining, Wellness, Telecommunications services, Hospitals, In- bound / out- bound t r avel, Household goods, Electronics and Electrical goods, Hardware items, Groceries and many more.

"We are planning to introduce a single card concept for all retail shopping to the market which is accepted by multiple retailers, similar to the bank card operations for retail shopping", Jumar Preena, CEO, CH17 explained. The Secretariat of SLRA is the Ceylon Chamber of Commerce.