Sunday Times (Sri Lanka)

Skills and PR key to attracting foreign investment

- By Jayampathy Jayasinghe

Engineers play a significan­t role in developing the country by forging an alliance with public -private partnershi­ps. This is a complex agreement between a private and a public entity in which the private entity bears the risk of financial responsibi­lity and management. It is also a risk sharing enterprise between the two but the government does not share the financial risks, said Thilan Wijesinghe, engineer, economist and entreprene­ur delivering the A.N.S. Kulasinghe memorial lecture at the Institute of Engineers auditorium at Vidya Mawatha in Colombo last week.

He said it was the savings and investment that drives the economy of the country and typically there are several types of investment­s that constitute public-private partnershi­p. Referring to exports, he said that Sri Lanka's export basket has not been diversifie­d over the years. Statistics of the Harvard University show that from 2000-2015 China introduced 76 products whereas Sri Lanka introduced only 7 seven its export basket. "There is also a negligible growth of exports of electronic products from Sri Lanka. If you look at the net FDI's to Sri Lanka it was only less than US$300 million a few years back." He said it was essential that Sri Lankans possess skills in negotiatin­g deals to attract foreign investment into the country. One does not need to be an engineer or a financier but what is needed is, firstly skills to negotiate deals and secondly communicat­ion and PR strategies.

Reminiscin­g his family’s associatio­n with the late Dr. A.N.S. Kulasinghe, Mr. Wijesinghe said he too came

Sri Lanka's export basket has not been diversifie­d over the years. Statistics of the Harvard University show that from 2000-2015 China introduced 76 products whereas Sri Lanka introduced only 7 seven its export basket. "There is also a negligible growth of exports of electronic pro ducts from Sri Lanka.

from a family of engineers where both his father and his uncle were civil engineers by profession. “Ours was an extended engineerin­g family with our close associatio­n with Dr. Kulasinghe's family. I remember as a child riding a bicycle at his Batagama estate in Ja-Ela. I also remember despite his many achievemen­ts, his simplicity in carrying out his life." He said five years ago he had the privilege of re-visiting the Batagama Estate with his father and walking the length and breadth of his estate studying the cinnamon garden. Despite of Dr. Kulasinghe's scientific achievemen­ts, he was quite passionate about preserving the 600 years old tradition of cultivatin­g cinnamon. He said his memories go back to the days when both his father and Dr. Kulasinghe had a fascinatio­n for playing the Tabla. "I remember my father humming some tunes when Dr. Kulasinghe played the tabla. I too played the tabla but did not have the patience that Dr. Kulasinghe had. But I neverthele­ss went on to play a few other instrument­s."

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