Velvet ‘Susidinu Lovai – Thagi Mavai’ Promotional Mobile Truck Creates Excitement in Towns

15th December 2017: Velvet, Sri Lanka’s leading beauty soap brand launched ‘Velvet Susidinu Lovai – Thagi Mavai’ a novel promotion in spectacular style recently.

The activation of the new high-profile campaign offering exciting prizes for consumers began during the first week of November in the Eastern province and will cover in 45 major towns and cities including those located in North, South, Western and Central areas of the country.

The attractively decorated Hemas Velvet Mobile truck will visit these areas and consumers will be able to purchase promotional packs from Velvet’s captivating portfolio. Consumers can also participate in a lucky dip and instantly win exciting prizes.

“Consumers have already enthusiastically welcomed the campaign with an overwhelmingly positive response with fans flocking to the activation truck during town to town stops. Velvet is recognised as a much-loved Sri Lankan brand and our consumers enjoy engaging whenever possible with the Velvet team knowing we also reward them for their participation,” said Anushka Sabanayagam, Senior Brand Manager, Hemas Consumer Brands, Hemas Manufacturing.