DI heralds a brand-new look

Ceylon Leather Products PLC announced the re-launch of the brand DI, in a bid to augment the traditional, British military perception of DI shoes, to a lifestyle oriented brand fuelled with generations of quality and trust. In addition to this, the new logo, brand identity and concept were ceremoniously unveiled at an event held recently.

The pioneer in processing and manufacturing of leather, leather footwear (for gents, ladies and children) and leather products ( such as bags, belts and accessories), Ceylon Leather Products PLC was incorporated in 1939 by the then British Government to manufacture boots, shoes and accessories for the British Armed Forces. Over the years, this Sri Lankan organisation has been through several transformations and in the process, has establish its brand DI as a renowned brand not only in Sri Lanka but amongst international buyers.

The newly launched DI logo has been revamped to add a degree of modernity and enhance visibility, portraying stability and professionalism. The vibrant background colour adds a trendy, dynamic feel to the brand. The brand also unveiled its new brand slogan ‘ I love it’. The concept, which was crafted with the intention of creating brand love, incorporates the feeling you have when you find the pair of shoes which is not only the perfect fit, but also enhances your personality.