Commercial Bank launches campaign to promote its Digital Services
The Commercial Bank of Ceylon has launched a four week Digital Banking campaign to promote the use of its Online Banking, Mobile Banking, Mobile Banking – App, e- Passbook and Automated Banking platforms by facilitating enrolment and offering customers a cost benefit to experience these services.
The Bank has set up promotional units at branches for staff members to enroll customers for these facilities using a special tab based app, as an alternative to filling in forms.
During the promotion running from 8th May to 2nd June, customers who register for these digital banking services will be exempted from the joining fee and the first year’s annual fee for Online Banking, while the joining fee for Mobile Banking services will be waived, the Bank said.
Commercial Bank’s Digital Banking channels include Online Banking, Mobile BankingUSSD, Mobile Banking- SMS, Mobile ( WAP), Mobile BankingApp and the Bank’s e- Passbook facility.
Notably, a whopping Rs 662.95 billion was transacted through the Bank’s digital banking channels alone last year, the highest value the Bank has handled digitally in a single year since the launch of its Mobile and Online Banking platforms.
The remarkable growth in the use of these channels was reflected in an increase of 31.31% in digital transaction values, and a 16.45% increase in the number of digital transactions conducted in 2017 over the previous year.
Commercial Bank’s Online Banking customer base in both the retail and corporate segments grew by 16.44% in 2017 over 2016.