Cyaniq.social hosts SL’s First Instagram Collaborator Forum on June 22
With the rising popularity of the Instagram platform in Sri Lanka, Cyaniq.social, a premier proponent of the platform, has announced plans to host the platform’s first Collaborator Forum in Sri Lanka on June 22 at the Galle Face Hotel, Colombo.
Over the past year, Instagram has seen a rapid rise in popularity with the youth segment of Sri Lanka mirroring global trends and taking to the platform in a big way. As a result, many marketing outfits including Cyaniq. social have started including Instagram based marketing activities in their portfolio, the company said in a media release.
Cyaniq.social in particular has championed the idea of influencer led social media marketing, a marketing strategy in which focus is shifted from the market to key thought leaders and specialised individual content creators. This type of marketing has proven to be highly successful in verticals such as F&B, Hospitality, Fashion, Consumer Goods and Electronics.
It is in this context, that Cyaniq.social in collaboration with Galle Face Hotel and a host of other corporate partners including Oppo Mobile, Wine World, Olu, Elephant House and Hello Print has announced the first ever Collaborator Forum event to be worked out in June.
“The Collaborator Forum is an initiative that brings together the Instagram ecosystem’s most notable content creators, personalities, marketers and brands in one place to share ideas with each other and learn from one another. We are focused on the Instagram platform in our first installment of the Collaborator Forum given that we have championed the platform heavily ourselves, but we hope to expand to other platforms soon,” commented Dilshan Senaratne, Founder of Cyaniq.social
The Collaborator Forum has been planned to include three independent segments of which the first will be keynote presentations, the second will be performance acts and the final segment being a round of networking among the 100 invitees.
Bhanuka Harischandra, the CEO of new media marketing company Surge Global and Riaan George, the globally acknowledged luxury blogger based in India, will deliver keynote presentations.
Bhanuka has succeeded in rallying an engaged audience around his video content dealing with entrepreneurship, business and motivation. His content strategy modeled from his own experiences building a successful media business is insightful and engaging, making him a natural selection for a keynote delivery at the forum.
Riaan is a journalist with decade- long experience covering the most lucrative events around the world. His transition from print to digital and from digital to social has earned him his prominence as a luxury blogger continuously collaborating with the world’s biggest brands.
In the performance segment, Stephanie Sansoni, whose cover performances of hit songs have garnered her a collective following exceeding 100,000 individuals across her social media channels, is set to serenade the invitees.