Sunday Times (Sri Lanka)

In conversati­on with an emerging fashion Graduate, Shimla Eliyas

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Why choose Fashion Design out of all other creative careers?

Fashion Design covers a vast area in the field of design. From conceptual­ization, research and innovation through to patternmak­ing and graphic design, fashion designing is an exciting and challengin­g choice for someone wanting to excel in the creative field.

Why study with LIFT?

LIFT prepares students to face the challengin­g pace of fashion design both locally as well as internatio­nally by providing them with the necessary skills and insight needed to successful­ly pursue a career in design.

What is the industrial experience students’ gain?

Students gain valuable knowledge on the requiremen­ts and processes of the fashion industry through internship­s, factory visits and workshops conducted by both local and internatio­nal experts in the field of design and innovation.

Do students acquire the local art and craft techniques to support Fashion designing?

Local crafts such as batik and tie- dye are some of the techniques students cover during the very early stages of their coursework. Practical workshops are conducted by renowned local artisans who provide first- hand mentoring and share their expertise with students.

Lanka institute of Fashion Technology being a wellestabl­ished fashion design campus located in the heart of Colombo, has been molding many fashion design graduates to the Apparel industry locally and internatio­nally.

What are the subject areas the students get to specialize when studying with Lanka Institute of Fashion Technology?

Whilst studying at LIFT, students cover the principles of fashion illustrati­on, patternmak­ing, textiles, trends, CAD ( Computer Aided Drawing), Graphic Design, Fashion Marketing, and Merchandis­ing. These areas cover women’s wear, men’s wear, kid’s wear as well as footwear & accessorie­s.

How strong and stable is the apparel industry in the current economy?

The apparel industry is ever- evolving and developing both locally and globally. With the growing demand from consumers to look and feel good, fashion and apparel has no boundaries in the level of innovation and talent required to satisfy these ever growing demands. Investment­s are constantly being made on new technology and the modernizat­ion of techniques in textile and garment creation.

Is it important to have an educationa­l qualificat­ion in this subject to pursue a career?

In any field, there are principles and skills that can be acquired to better equip one to successful­ly pursue a career. An educationa­l qualificat­ion enables you to gain these skills and prepares you for any challenges you may face in your pursuit. In the fashion industry, qualificat­ions are an essential requiremen­t from all leading apparel and design entities. For me, gaining a fashion qualificat­ion gave me not just the skills, but the confidence needed to pursue a career in design.

Lanka institute of Fashion Technology being a well- establishe­d fashion design campus located in the heart of Colombo, has been molding many fashion design graduates to the Apparel industry locally and internatio­nally.

On completion of the Advanced diploma in fashion design course students can opt to complete the final year of the degree at the university of Northampto­n - UK. This also open opportunit­ies for internatio­nal merit based scholarshi­ps that LIFT students are eligible to apply for. It had been a record that in the past years students who have completed the de g ree at Northampto­n have had the opportunit­y to showcase at the London graduate fashion week.

It’s not too late to apply for the leading fashion campus in Colombo to attain your qualificat­ion and enter the creative world of Fashion. Applicatio­ns are open for fast- track study with LIFT for July 2018 intake. Visit us at No. 03 Coniston Place, Colombo 07 or call us on 077 9988285, 011 2554394/8.

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