What is the Meghan Markle effect?

Like Kate Middleton before her, Markle's entrée into the royal family is expected to bring a huge boost to the British economy, this time to the tune of $1.4 billion. That's according to a new estimation by Brand Finance, which calculated the expected profits from a surge in tourism, travel, restaurants, hotels, parties and celebrations, and the sales of T- shirts, hats, banners, and other commemorative merchandise related to the royal wedding.

Around the time of the last royal wedding, in 2011, the phenomenon was deemed the "Duchess Effect" or the "Kate Effect": Anything worn by Middleton, and now her children, flies off the shelves. In 2015, the Kate Effect brought more than $205 million to the British economy, while the "Charlotte Effect" and the "George Effect" translated to over $239 million combined, Brand Finance estimates.

But Markle, a fixture on red carpets in the US and recently described as "a singular mover of product" by The New York Times, could have a wider influence and fiscal effect than her future sister-in-law. The 36-yearold actress led a surprisingly relatable life— which included sharing photos of her friends and family, clothes, and travels on her now deleted Instagram and blog — before recently rocketing to global fame. And Markle's American citizenship, along with the few years she spent living in Canada while shooting televi- sion drama "Suits," could expand her global fan base. Her style is also decidedly trendier and less traditional than Middleton's.

After Markle and Prince Harry's engagement was announced, the couple posed for photos at Kensington Palace in London. She wore a coat by the Canadian fashion brand Line, a brand beloved by Canadians, but obscure outside the country. Soon after the brand was identified, its site slowed or crashed for many visitors. All things considered, 2018 is set to be a banner year for the British royal family as they're expected to drum up more than $3.8 billion for the country's economy.