Sarva Colombo strengthens team to incite further growth for their clients

Now geared to provide 720-degree solutions, including culture transformation

Sarva Colombo announced the strategic expansion of its team with a few key members to enhance its position as a total growth solutions provider further. Coming on board is Sharmila Cassim Captain as Chief Strategy Officer, Rozaine Cooray as Behavioural/ Organisational Psychologist and Naresh Abeysekara as Financial Strate gist. In addition, Dharshana Senerath joins as the Director- Brands for the agency, while former Director of Client Servicing for Sarva Colombo, Imesh Goonewardene, assumes the role of Chief Operating Officer.

With over 20 years in Strategic Marketing Consulting and Brand Management, Sharmila Cassim brings a wealth of experience to the team.

Joining as Behavioural/ Organisational Psychologist, Rozaine Cooray is the founder of Forté Consultancy; a Business psychology consultancy that offers people-oriented solutions to organisations.

MBA- holder and seasoned brand bu i l d e r Imesh Goonewardene has grown with the agency over the last 13 years, starting off as a young Account Executive, to now entering the rank of Chief Operating Officer.

As the Director- Brands, Dharshana Senerath brings a wealth of business acumen, accumulated over 25 years in international and Sri Lankan private sector companies.

Lastly, former Group CFO of MilleniumIT and part of the leadership team of the London Stock Exchange Group, Naresh Abeysekara, joins the team as Financial Strategist.

Commenting on the new additions, Managing Director Chrishantha Jayasinghe stated “More and more of our clients are requiring a complete ‘ growth’ solution; not just a communication solution which gives them increased sales. Our new additions reflect the direction in which our business is heading.” He added. “We are now geared to provide our clients with a strategic route and develop an internal and external communications’ solution that will transform their businesses, for them to become more profitable. Internal communication and culture transformation becomes more and more important every day as we are in the age of ‘ Micro Ambassadors’, where your people are going to be a key touchpoint in delivering your brand values. That’s where Rozaine’s skill in behavioural psychology becomes invaluable.”

The 13-year old agency has a reputation for effective growth- driven communications through strategies and insights based on research, many of which are conceptualised in Sinhala and Tamil. It is known for delivering exceptional results for high calibre brands in the banking and non- banking financial sector, and in the educational, telecommunications, medical, automobile and FMCG industries, respectively. Backed by a passionate and talented team, Sarva Colombo maintains that effective advertising is the only advertising worth paying for.