Grand opening of 20th Softlogic Max Showroom in Mount Lavinia
New store aims to offer experiential journey unlike any before, boasting even more top global brands and new categories
Softlogic welcomed hundreds of guests Last week to the grand opening of its new Softlogic Max Mt. Lavinia showroom as part of the company’s business strategy to continue boosting presence by expanding customer touch points across its Consumer Electronics Retail arm.
The broadening footprint of Softlogic Max is also strengthened by its “Maximum Experience” brand promise, providing customers the largest international brand line- up of TVs, refrigerators, washing machines and other consumer electronics and lifestyle products for their household at competitive prices. The Softlogic Max stores are managed by Softlogic Retail Pvt. Ltd, a fully owned subsidiary of Softlogic Holdings PLC.
The action- packed open house was inaugurated with a ribbon- cutting ceremony by Ashok Pathirage, Chairman/ Managing Director, Softlogic Holdings PLC. The latest Softlogic Max showroom is centrally located at No. 156 Galle Road to attract customers from the surrounding area. “The official Grand Opening of our new Mt. Lavinia two storey showroom marks an open invitation for customers to stop by and experience a spectacular shopping experience,” said Induka Perera, Director – Consumer Electronics Channel, Softlogic Retail (Pvt.) Ltd.
“The showroom consists of two storeys – 2,500 sq. ft. on the ground floor and 2,900 sq. ft. on the first floor. We are also introducing a comprehensive bedroom, dining room, and living room furniture line-up that is affordable, stylish and comfortable, under the Softlogic Life Styles furniture brand. Bedroom furniture includes beds, bedside tables, dressing tables and wardrobes. Living room furniture includes coffee tables, sofas, and single seaters. Dining room furniture includes 4 and 6 seater dining sets and centre tables. We also carry an exciting range of fitness equipment for home gym enthusiasts who are keen to boost their energy and stay healthy.”
With the opening of its latest store the total number of Softlogic stores located around the country comes to a total of 220, which includes 20 Softlogic Max stores located islandwide. The Mt. Lavinia store is unlike any of its predecessors, striking a balance as a technology showcase that also provides the openness and comfort of space with unrivalled customer service. “Mt. Lavinia’s bustling community having a high disposable income will now have the opportunity to explore an extensive range of consumer electronics and home appliances from the world’s top international brands, a diverse line up of quality affordable furniture and fitness equipment.” he added.
Softlogic Holdings PLC is one of Sri Lanka’s largest diversified conglomerates the leading market positions in growing economic sectors in retail, healthcare, ICT, automobiles, leisure, and financial services. Softlogic holds Authorized Distributorships for key global power brands and today employs over 9,000 employees at its offices in Sri Lanka and Australia.