SLIM creates more opportunities for Effie Contestants this year
Effie Awards Sri Lanka celebrating its 10th milestone this year, is all set to make an indent in the pages of Effie history organised by SLIM, who has introduced a series of new prerequisites in line with the Global blueprint, that will make a significant impact to this year’s Awards. A noteworthy initiative is the eligibility period for Effie 2017 which has been extended from the usual 12 months to 15 months, enabling participants to get prepared with latest results. Accordingly, the new cutoff period would be end in December 2017.
The number of individuals that can be listed for credits for a winning entry is also extended from 6 to 8, counting up to two lead agencies and two clients, especially in the case of joint ventures and joint pro- jects and also up to four contributing agencies. The number of contributing agencies remain up to 4, as previously.
Another vital addition for this year’s Effie Awards criteria is the list of new categories introduced. They are Brand Experience, Business to Business ( B2B) marketing initiatives and Positive Change - Social Goods. The new categories are listed in the 2017 entry kit which can be accessed via http://www.effie.lk
A series of new standards also introduced in the process of judging and evaluation. As per directions from Effie Global, two parallel judging panels will carry-out the judging process in the preliminary round. Thus, the number of entries per judge will be reduced, which would undoubtedly eliminate fatigue, and as a result, enhance their productivity. Also, according to the newly introduced guidelines, there will be a stringent entry screening process by an eminent panel of marketers prior to judging, to ensure that all entries are qualified as per the entry requirements, which also determine, that they are entered into the correct categories.