Prestige Automobile (Pvt) Ltd. launches ‘THE MINI ELITE’

Prestige Automobile (Pvt) Ltd. announced the launch of ‘THE MINI ELITE’ at an event held at the Botanik Bistro & Bar recently. The launch of ‘THE MINI ELITE’, a loyalty programme for MINI owners to further explore and experience the MINI’s exclusive lifestyle platform, marks a significant chapter in MINI’s journey in Sri Lanka and will enable local MINI owners to enjoy unparalleled benefits across a multitude of categories ranging from lifestyle, fashion, adventure, hospitality, after sales and more.

‘THE MINI ELITE’ is a platform for like-minded MINI owners to engage, network, share knowledge and expertise. To achieve this, MINI has strategically partnered with a variety of top brands to offer unique privileges and experiences through ‘THE MINI ELITE’ loyalty programme along with a multitude of benefits.

Speaking at the launch, JanChristian Reuter, Director of Prestige Automobile Ltd. said, “We are excited to launch the first ever MINI loyalty programme here in Sri Lanka. ‘THE MINI ELITE’ was conceptualised to create a vibrant experience for all our MINI customers and offer exclusivity which resonates with MINI’s strong lifestyle element. Through ‘THE MINI ELITE’ loyalty programme, our customers can look forward to exploring a selection of benefits from the list of elite partners, who we consider to be the leading brands in their respective segments, and will create lasting memories. ‘THE MINI ELITE’ programme will not just focus at providing exclusive privileges, but also creates great memories for our customers so that they can explore more, do more and enjoy more.”