AOD Alumni Thilini Per­era; chang­ing the face of Graphic De­sign

Sunday Times (Sri Lanka) - - COMMENT -

Thilini Per­era is a known name among the creative in­dus­try in Sri Lanka with her cel­e­brated Vis­ual Com­mu­ni­ca­tion De­sign work in the ar­eas of ad­ver­tis­ing, pub­lish­ing, and ed­u­ca­tion. Cur­rently work­ing as a con­sul­tant for ma­jor think tanks, and so­cial and cor­po­rate or­gan­i­sa­tions in Sri Lanka, she spe­cialises in vis­ual com­mu­ni­ca­tion, brand­ing, and creative strat­egy. She works mostly with lo­cal and in­ter­na­tional non-gov­ern­men­tal or­gan­i­sa­tions rooted in hu­man rights/ women’s rights, gen­der and iden­tity as well as a few de­sign stu­dios and cor­po­rate clients such as FRIDA- The young Fem­i­nist Fund USA, UN­HCR Geneva, World Bank SL, Cen­tre for Pol­icy Al­ter­na­tives SL, and Colombo De­sign Stu­dio.

Thilini joined AOD as part of the first batch for Graphic De­sign and com­pleted her Graphic De­sign De­gree from Northum­bria Uni­ver­sity, UK. In the past, Thilini has worked in editorial de­sign and Graphic De­sign for RMIT Uni­ver­sity Saigon South Cam­pus in Viet­nam, Ech­e­lon Magazine Sri Lanka, Sri Lanka De­sign Fes­ti­val, and was also a part of the core team of the an­nual mul­ti­dis­ci­plinary arts fes­ti­val Cin­na­mon Colom­bo­scope as their Com­mu­ni­ca­tions Man­ager. She has also been an in­te­gral part in pro­duc­tions such as be­ing the Pro­duc­tion Man­ager at Mind Ad­ven­tures The­atre Com­pany, and the Art Di­rec­tor of The Joy­ous Farmer, which won Best Short Film at the Jaffna In­ter­na­tional Cin­ema Fes­ti­val in 2016.

How was the ex­pe­ri­ence work­ing in Viet­nam?

The 2 year con­tract in Ho Chi Minh City, Viet­nam was a great learn­ing curve. I spear­headed the brand­ing and mar­ket­ing de­part­ment for RMIT Uni­ver­sity Saigon South cam­pus (Aus­tralian De­sign and Tech Uni­ver­sity). We had to de­sign nu­mer­ous cam­paigns and pub­li­ca­tions in English and Viet­namese, and some­times in Korean for the In­ter­na­tional East-Asian mar­kets. The think­ing process and cater­ing to dif­fer­ent au­di­ences was fun and chal­leng­ing. It was bal­anc­ing the brand­ing iden­tity of RMIT be­ing a fun, pro­gres­sive high-tech uni­ver­sity as well as it be­ing a good choice for a par­ent to make to send their chil­dren there.

How did you get into Vis­ual Com­mu­ni­ca­tion De­sign?

I was in­ter­ested in De­sign from pretty much the get go, since the lo­cal school sys­tem re­ally didn’t of­fer sub­jects or a cur­ricu­lum that catered to some­one who’s not wired to do great in the ba­sics of math and science.

The 2 year con­tract in Ho Chi Minh City, Viet­nam was a great learn­ing curve. I spear­headed the brand­ing and mar­ket­ing de­part­ment for RMIT Uni­ver­sity Saigon South cam­pus (Aus­tralian De­sign and Tech Uni­ver­sity).

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