SLIM Education Portfolio – Serving the nation to produce professional Marketers
SLIM, the national body for marketing in Sri Lanka, has made its mark in the fraternity by creating professional marketers through its internationally recognized educational product portfolio. Ranging from certificate courses and diplomas from various avenues of marketing to postgraduate diplomas offered in different languages, SLIM has played an indispensible role in imparting knowledge, skills and attitudesof the discipline and ultimately to be of service to the economic prosperity of the nation. SLIM’s effort towards enhancing and continuously developing marketing education in Sri Lanka and its commitment towards the profession has always facilitated the empowerment of the youth and the marketing sector of the country.
Marketing Education is one of the main areas of emphasis promoted by SLIM, and consists of many educational products covering a vast sphere of marketing. Marketing in Sinhala (MIS) and Marketing in Tamil (MIT) are designed to bridge the language gap for those who are reluctant to study in English and take the Marketing in to grass root levels. More than 18 accredited study centres throughout the island deliver these two courses. PCM Online is the only recognised marketing qualifica- tion available online in Sri Lanka and is an advanced distance-learning platform that provides aspiring marketers the convenience of pursuing this excellent qualification at a time and place of their choice. Preliminary Certificate of Marketing (PCM) is considered one of the best short courses in marketing where students are getting the first step in to the world of Marketing.
Certificate in Pharmaceutical Marketing (Pharma) helps to elevate the career path of the medical delegates who are currently in the pharmaceutical industry.
While having our standard product portfolio, we periodically alter educational products to suit varying requirements of our corporate partners and the dynamic demands of the world. In this instance, recently we introduced two new Educational products, i.e Certification in Digital Marketing (CDM) is designed to discover the fundamentals of various aspects of digital marketing and the online communication eco system,
Continued on page 20