Yamamay now in store at ODEL
Yamamay, a leading Italian lingerie and swimwear brand, which boasts of not one but two international supermodels being the face of the brand, was launched by ODEL, the premier Fashion and Lifestyle retailer in the country, at a packed gathering attended by Colombo’s elite. “As the premier Fashion and Lifestyle retailer in the country, carrying a host of international fashion labels in our stores ODEL is ever focused on introducing a larger diversity of globally renowned brands to our discerning and fashion conscious customers. There has long been a void in the market for high quality, exclu- sive intimate wear for ladies. A growing base of fashionable women are seeking elegant and comfortable intimate wear which makes them feel good and we are confident that with the introduction of Yamamay, we can both fill this void and make available a wider range of exclusive and fashionable lingerie, swimwear and sleepwear to our customers right here in Sri Lanka.” said Ms. Desiree Karunaratne, Group Director Marketing, Softlogic Holdings PLC.
“It gives me great pleasure to be here in Sri Lanka for the launch of Yamamay, an iconic Italian brand” said Francesco Pinto, CEO, Pianoforte Group, who had flown down especially for the launch along with an entire team from Yamamay Italy. “We are extremely delighted to set foot in Sri Lanka with our association with ODEL - Sri Lanka’s favourite Fashion and Lifestyle department store, who will be exclusively retailing our latest range of exquisite ladies intimate wear to the Sri Lankan market. Yamamay offers a fashionable range of lingerie from essentials to innovative intimate wear such as the revolutionary Space bra and Sculpt shapewear. Sri Lanka offers us huge growth opportunity, considering the size of the burgeoning intimate Fashion and Lifestyle market which is currently growing at 15% CAGR. Yamamay fulfils huge underlining gap in Intimate wear in Sri Lanka and will also carry the largest swimwear collection to date to be offered in the country for it’s customers. We will be soon launching our first exclusive store in the upcoming Shangri-La mall in the summer of 2019 to provide a holistic experience of the brand Yamamay”.