The BOSS Holiday Collection
BOSS joins forces with artist Jeremyville on a new collection and campaign for the holiday season. Sleek BOSS design collides with playful Jeremyville artwork in a limited-edition collection, featuring a cityscape inhabited by a unique cast of characters.
New York-based artist, product designer and author Jeremyville has garnered international and critical acclaim for his playful and thought-provoking imagery created in a distinctive, cartoon style. He has created one of his signature cityscapes exclusively for the BOSS holiday campaign.
The bustling metropolis is a city that doesn’t sleep – especially when there are gifts to be found and night after night of celebrations to attend.
The four inhabitants represent a playful take on traditional holiday preparations. The lead characters include his now iconic bunny, and, to celebrate Chinese New Year, a pig.
These bold designs are printed in bright color on leather sandals, backpacks, document holders and phone cases. The HUGO BOSS l ogo and Jeremyville illustrations meet, as the cityscape is printed over a fully monogrammed Italian coated-canvas backpack.
In a more understated interpretation, the characters are printed into leather accessories, leaving a relief design. A grainy leather backpack showcases the Jeremyville bunny, a sleek sneaker is detailed with a raised pig motif, and sartorial loafers feature an all- over embossed cityscape. Small accessories including phone cases and leather luggage tags also feature in the collection.
The individual characters come into their own as key char ms and f igurines. Available as single pieces, the figurines are also stackable, creating a new totem-like take on the Christmas tree.
The BOSS x Jeremyville Holiday collection is now available at BOSS Store, Arcade Independence Square.