Milo kicks off New Year with fourth consecutive bicycle parade

As part of Milo’s ambition to help nurture a healthier generation, the brand is once again giving over 1,000 children and their families the opportunity to ride their very own Milo mountain bicycles and celebrate the grand finalé of the brand’s ‘Win 1,000 Mountain Bikes’ campaign. The participants, chosen via a scratch-card SMS competition in October last year, will begin their cycle parade at the Sports Ministry Grounds on 12 January 2019. They will pedal their way through the city of Colombo and back again to the starting point, where celebrations will continue with a grand carnival. The event will focus on not only instilling healthy eating habits and an active lifestyle but also on encouraging kids to bond with their families.

In addition to the cycle parade, the event will include a ‘breakfast movement’, where kids and mothers will learn the importance of breakfast and ways in which breakfast could be made healthier and tastier; and be asked to pledge to start their day with a healthy breakfast. It will also feature fun activities including various on-ground games, entertainment items, performances, music, food, and of course Milo.