‘Smart Goals’ by HDFC Bank – Enabling customers to achieve their aspirations
‘Smart Goals’ – the new savings product launched by HDFC Bank at the beginning of this year – is proving to be a great success. This is due to its innovative approach enabling customers to realize their medium-term goals. Unique features include a higher interest rate and total flexibility and convenience.
‘Smart Goals’ enables customers to target their goals at the end of three years. At that point, they can fulfil their aspirations in life, be it purchasing a new car, getting married or sending their children overseas for education.
“This product is ideal for those who want to achieve their aspirations in a relatively short period,” said General Manager/CEO of HDFC Bank, Palitha Gamage. He noted that the response from their customers so far has been very encouraging. He expected an average of 200 new accounts to be opened daily across the country.
“We expect the demand to continue because of its unique features,” said Mr. Gamage. He was confident that it will prove to be a highly popular and successful product even in the long term.