Sunday Times (Sri Lanka)

Design Industry Partnershi­p offers scholarshi­ps for Higher Education in Visual Communicat­ion Design and Animation

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Among competitiv­e careers with limited opportunit­ies and prospects, visual communicat­ion design presents what is probably the broadest higher education pathway leading to hundreds of creative job opportunit­ies across a multitude of industries and business sectors.

There is a number of degrees which would give you access to a few similar career paths which leads you to a competitiv­e career market with a narrow scope and traditiona­l job roles. However, there is an area of study that would give you access to more than just a handful of jobs, but a range of diverse careers across multiple industries. This is what a Degree in Visual Communicat­ion Design or Motion Graphics & Animation Design delivers. Design is being embraced as the most coveted value addition for business and designers are now in high demand as the profession­als trained for the exact purpose. The reason for the unusually high career scope in visual communicat­ion design is that visual communicat­ion designers are trained with a series of skills that are extremely diverse and needed by most businesses.

We are at an age when industries focus more on creatively thought out services and products, making communicat­ion heavily dependent on visuals. Therefore, the career paths related to visual commu- nication design has evolved past the traditiona­l mould to make it a multidisci­plinary role that challenges creative thinkers to interpret strategic content in visual form by integratin­g exciting mixes of new media and technologi­es from art to science. Visual communicat­ion design is what drives the advertisin­g, marketing and promotions component of business as well as corporate identity consisting of logo design and branding. It also opens up a number of non- traditiona­l career opportunit­ies such as Art director, Digital marketing designer, Publicatio­n designer, Content strategist, Media design and production specialist, Visual journalist and creative content producer. These are modern job roles which present incredible growth and require specialize­d knowledge and skill which a designer with the right education and exposure will be able to pursue both in Sri Lanka and abroad.

Motion Graphics & Animation Design is a major contributo­r to the multi-billion-dollar film and animation industry which uses skills in VFX, UX (user experience) designers, character designers, game designers, 2D animators and 3D film designers to constantly innovate and create content for the rising number of creatively-fuelled ventures that are initiated both locally and globally. Gaining an education in Visual Communicat­ion Design or Animation Design is therefore paramount as it is now highly sought after by industries in Sri Lanka and the rest of the world and it also provides an opportunit­y for the younger generation to explore their creative potential and pursue a path which is not only personally fulfilling but also highly lucrative and presents opportunit­ies well into the future.

With this in mind, AOD -South Asia’s catalyst in design education and designled innovation has partnered with the design industry to provide scholarshi­ps for those seeking higher education in visual communicat­ion design and animation. A student with 3 ‘A’ passes for the A/L examinatio­n teamed with creative thinking, attention to detail, fluency in English and the passion to create a future in the design industry will receive the opportunit­y to qualify for a scholarshi­p to follow either BA ( Hons) Visual Communicat­ion Design or BA ( Hons) Motion Graphics & Animation Design offered by Northumbri­a University UK at AOD. These scholarshi­ps will allow students to follow a higher education path with a multitude of career options both locally and internatio­nally, which will provide not only financial security but personal satisfacti­on and the platform to drive innovation through design in the world.

AOD provides the kind of education and qualificat­ions demanded by the business world today and prepares students for the kind of career prospects which will be accessible with a degree in Visual Communicat­ion Design or Motion Graphics & Animation Design. Responding to the need for internatio­nally relevant design education, AOD presents complete UK design degrees with Northumbri­a University- a trusted name officially recognized by the University Grants Commission of Sri Lanka. Northumbri­a’s design degrees in Visual Communicat­ion Design and Motion Graphics & Animation Design are offered at AOD in a 100% internal and complete manner.

For informatio­n on applying for AOD-Design Industry scholarshi­ps and studying Visual Communicat­ion Design and Motion Graphics & Animation Design with 100% internal design degrees from Northumbri­a University UK, get in touch with AOD on 0775727772 or log on to www.aod. lk or visit 29, Lauries Road, Colombo 04.

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