‘Harpic Suwa Jana Meheyuma’ to drive a Positive Social Change through Proper Sanitation in 2019

Leading hygiene brand and household name, Harpic, announced their plans for 2019 under the ‘Harpic Suwa Jana Meheyuma: Mission Wellbeing’ initiative, aiming to drive a new nationwide social movement to improve sanitation and public wellbeing. By arming the public across Sri Lanka with knowledge, awareness and improved sanitation facilities, Harpic aims to createa positive change throughout the countrywith the ultimate objective of building a healthier and happier nation. The announcement of the initiative took place at a media conference held in Colombo, in partnership with the Ministry of Education.

Speaking at the event, Commercial Director of Reckitt Benckiser, Sinclair Cruse said, “As a brand, Harpic has been dedicated to uplifting the hygiene and sanitary standards of our nation through ‘Harpic Suwa Jana Meheyuma: Mission Wellbeing’. We have been conducting a wide range of activities from building and renovating sanitation facilities, to providing mobile sanitation facilities and door-to-door educational campaigns throughout thepast five yearsto achieve this objective”

“While Sri Lanka ranks above its South Asian neighbours when it comes to sound hygiene and sanitation practic- es, we as a nation still have a long way to go and a lot more to do. Taking to heart our responsibility as a corporate citizen of this country, Reckitt Benckiser will do it’s very best tohelp the government achieve their goals in this regard. That is why we are happy to take our initiative a step further by upping our game this year with an even more effective mission,” he said.

Harpic aims to reach out to over1.5 million Sri Lankans this year through their various CSR initiatives under ‘Harpic Suwa Jana Meheyuma: Mission Wellbeing’. These will be executed under 4 main categories;building toilet facilities for schools and households; building, renovating and supporting the maintenance of public sanitation facilities at important locations and providing mobile toilet facilities at over 10 major religious and cultural events throughout the year.Emphasizing more on the communication aspect of the initiatives this year, Harpic will endeavour to convert their efforts into a social movement striving for a healthier nation through proper sanitation. The extensive communication drive will aim to build awareness and educate the society on the importance of proper hygiene by creating more awareness on the correct toilet etiquettes, paving way for a strong social movement.