Sunday Times (Sri Lanka)

Stitching for success

The cheap labour fuelling India's election campaign

- By Anuradha Nagaraj

CHENNAI, India, ( Thomson Reuters Foundation) - For up to 14 hours a day, Nagaraj Nataraj, his wife and daughter hunch over sewing machines, churning out flags for the parties vying for votes in India's upcoming general election.

They are among tens of thousands of home workers toiling to meet soaring demand for party merchandis­e - from flags to t-shirts to caps - ahead of the biggest exercise in democracy the world has ever seen.

Despite the urgency, it is far from lucrative work. The Nataraj family earn between one and 10 Indian rupees for each flag they produce, forcing them to work from dawn to dusk to ensure a decent wage.

Job creation has emerged as one of the biggest issues in India's general election, which starts on April 11, with votes counted on May 23.

But labour rights advocates say political parties are building their campaigns on the back of cheap casual labour - the very thing that many claim to be fighting.

“These orders don't go to big factories, because the prices would go up,” said Nataraj by phone from Tirupur, a garment manufactur­ing hub in southern Tamil Nadu state.

“They give it to us instead and pay us lower wages. We agree because we don't have options.” Election campaigns in India are a colourful affair, with supporters dressing up in party colours and candidates doling out t-shirts, caps, scarves, masks and crowns at rallies. Much of that merchandis­e is made by women working from home, and that, combined with a lack of supply chain transparen­cy, makes it difficult to ensure the minimum wage or to spot forced labour conditions, activists said.

“The big campaign talking point today is unemployme­nt, but nobody is talking about the condition of those employed in this work,” said Amarnath Sharma, general secretary of the Garment and Allied Workers Union.

“Wages should be a poll issue, instead, the exploitati­on of workers continues even when they are making election material.”

India's main opposition Congress party, which this week pledged to prioritise the creation and protection of jobs, said it was unable to identify all the manufactur­ers of its flags. “It is a very complex supply chain, especially where home workers are involved,” said Shahnaz Rafique, the party's national coordinato­r for garment and home-based workers.

“And with outsourcin­g, we are aware that sometimes even minimum wages are not guaranteed. It is something we will look into.” Representa­tives of Prime Minister Narendra Modi's Bharatiya Janata Party (BJP) were either unaware or unconcerne­d about how election-themed clothing and merchandis­e was being produced.

A link on the party's website takes fans to NaMo Merchandis­e, where t-shirts are on sale for as little as 120 rupees. Modi-themed merchandis­e is also available via a dedicated app and from vending machines at party rallies.

“It has become a craze,” said Rohit Chahal, head of national media for the BJP's youth wing.

“I don't know where the t-shirts are coming from, but I know who is buying them and wearing them. Sourcing is not our concern. Our aim is to bring Prime Minister Modi back with a bigger majority. It is about visibility.”

Delhi-based manufactur­er, Vimal Sharma, has sent out more than 100,000 t-shirts printed with Modi's face or his campaign slogan, and orders are still flooding in. “These are very cheap and fast-moving products,” Sharma said.

“Supporters are ordering thousands of these t-shirts and distributi­ng them for free at political rallies or to friends and families. As a result, the prices are rock bottom.” So are the margins - the lowest price Sharma has been quoted for making the t-shirts is 60 Indian rupees, meaning he stands to make less than one rupee.

Imran Khan, a second-generation flag manufactur­er in the western state of Gujarat, operates on similarly tight margins. The women he outsources work to are paid up to 120 rupees for every 1,000 flags they sew, depending on size, he said.

“The money is in the quantity, and if they stitch thousands, they ensure themselves a decent wage,” Khan said. “But there are no other job options for them, so this is better than nothing.” Aloysius Arokiam of Social Awareness and Voluntary Education (SAVE), a civil society group that works for garment worker rights in Tirupur, said it was “almost impossible” for people making these products to make the legal minimum wage.

“An entire family working all day may still not make minimum wages guaranteed by the state, because all political parties want this material very cheap,” he said.

Modi swept to power in 2014 promising jobs for India's growing youth population, but his political rivals have raised concerns in their campaigns about continuing high unemployme­nt.

Congress leader Rahul Gandhi said as the party launched its manifesto that the country's main concerns were “unemployme­nt and farmer distress” and the economy needed to be “restarted”.

India's unemployme­nt rate rose to 7.2 percent in February, up from 5.9 percent in the same period last year, according to data from the Centre for Monitoring Indian Economy think tank.

The BJP has not yet released its election manifesto, but Modi has repeatedly promised to create more employment, including by attracting the kind of foreign manufactur­ing that has helped China pull millions out of poverty.

For now, much of the country's manufactur­ing capacity lies in the homes of poor Indians trying to scratch a living.

 ?? ?? Rahul Gandhi, President of India's Congress party, and his sister Priyanka Gandhi Vadra, wave to supporters. (Reuters)
Rahul Gandhi, President of India's Congress party, and his sister Priyanka Gandhi Vadra, wave to supporters. (Reuters)

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