Burger King deal fuels plant-based meat

April 5, 2019 -- Burger King has become the first global quick- service restaurant to embrace plant-based “meats” from startups including Impossible Foods and Beyond Meat.

Burger King’s research indicated that 9% of people buying plant-based meat are vegetarian, but 90% are meat eaters looking for healthier options. “There’s a lot of people who want to eat a burger every day but don’t necessarily want to eat meat every day,” Chris Finazzo, president of Burger King’s North American division said. Burger King’s Impossible Whopper is healthier on some counts to the meat-based Whopper but not on others. The burger has about the same amount of protein and calories but is higher in sodium and carbohydrates.

There are other benefits to meatless burgers. Beyond Meat says it takes 99% less water, 93% less land and 50% less energy to make plant-based burgers. They also emit 90% fewer greenhouse gases.

(Graphic News)