Extraordinary growth by LankaProperty Web in 2019

Sri Lanka’s leading real estate website, LankaPropertyWeb.com, has recorded another successful year in 2018, showing an extraordinary growth in traffic and other vital metrics to the website.

Buoyed by the demand for rentals, new developments and sales, the website has recorded a significant increase in the number of users, visits, duration of the visit and most importantly, in the number of leads generated to advertisers and closed sales and lets, the company said in a media release.

2018 saw LankaPropertyWeb grow drastically and achieve some significant milestones. LankaPropertyWeb won the award for Best Digital Integrated Campaign at the SLT Zero One Awards. The major accomplishment marks the acquisition of the country’s no.2 property portal lamudi.lk, firmly establishing the company as the dominant portal in the country. The acquisition includes the lamudi.lk domain and all its listings, plus the local operations of Lamudi Sri Lanka, making LankaPropertyWeb Sri Lanka’s number one and dominant property website.

“With a revenue growth of 61 per cent compared to 2017 the company has seen a rise in the number of advertisers to 55 per cent. The total number of users saw a growth of 20 per cent and there was a substantial increase in mobile users as well which in the current real estate market is a crucial factor. In short, the duration of a visit increases as the website can offer more options and choices for the users to browse and select from. It is also proof that the users have shown a keen interest on the properties advertised,” it said. “The figures for 2018 shows that not only does the website bring in the visitors, but it also delivers on the vitals that are important for both sellers and landlords, by generating leads and providing leads resulting in a majority of advertisers managing to sell or rent the properties,” said Daham Gunaratna, Managing Director of Lanka Property Web.