Anthony Joshua stars in Stretch Tailoring campaign for BOSS Menswear
Unified heav y - weight world champion Anthony Joshua is the new face of BOSS Stretch Tailoring, a unique collection of suits, shirts and jackets that flex with the movements of the body. The campaign film and images show Joshua in constant motion, dressed in both minimal boxing attire and an impeccable Stretch Tailoring suit. He moves equally easily in both outfits, which allow him to twist, turn, speed up, slow down and even jump rope, totally unrestricted by his clothing.
As a world-famous sportsman who knows the importance of a
Emirates’ signature pass returns for the summer, offering discounts and special offers across more than 500 locations in the UAE
Emirates customers can unlock the best Dubai has to offer for less this summer with the return of My Emirates Pass – an offer that turns an Emirates boarding pass into an exclusive membership card providing travelers special benefits and discounts of up to 50% off in more than 500 leisure and retail outlet locations across the UAE.
Emirates passengers flying to and through Dubai between 1 May and 31 August 2019 can take advantage of My Emirates Pass by simply presenting their boarding pass and a valid form of identification* in any of the participating outlets. UAE residents and nationals returning back home to Dubai during this time can also benefit from the fantastic offers using My Emirates Pass.
The exclusive pass allows customers to redeem up to 50% off in over 400 fine dining restaurants, luxury wellness treatments in almost 50 spas and leisure activities such as indoor skiing and water amusement parks. Customers can also take advantage and redeem up to 30% off at international retail outlets including popular fashion and fitness brands.
The Emirates Pass allows visitors to access the amazing breadth and depth of Dubai’s remarkable dining, attractions and shopping scene and a great resource for experiencing flawless look and clothing that performs, Joshua was the perfect choice as the face of the new campaign.
BOSS Stretch Tailoring is engineered for maximum wearing comfort while maintaining the brand’s signature sharp silhouette. Each piece is cut from pure wool, woven in a spring-like structure, and lined with stretch fabric to ensure both layers respond to the movements of the body.
This season, stretch shirts have been added to the collection, which also includes tailored jackets and offers a choice of modern, classic, and smart-casual business styles.
The BOSS Stretch Tailoring collection is available at BOSS Store Arcade Independence Square. everything the city has to offer.
Mohammad Al Hashimi, Emirates’ Vice President, Commercial Products Dubai, said: “The Emirates Pass puts Dubai’s ever- growing list of attractions and experiences at our customers’ fingertips. Whether they are here for a week or weekend, there is something for everyone to experience and see – for less.”
Dubai is an ideal stopover and holiday destination for families and solo travellers. Visitors to Dubai will be awed by the eclectic buildings, iconic landmarks, world- class shopping and delicious international cuisine.