BOC only Sri Lankan Bank to exceed Rs.50 billion brand value
Bank of Ceylon (BOC), whilst becoming the first bank to exceed Rs.50 billion in Brand value, has retained its position as the No. 1 brand in the Banking sector according to the Brand Finance Lanka.
Figures further confirmed that the BOC brand has performed 21 per cent brand value growth over the previous year with the highest growth the brand has ever recorded and now counts for an impressive Rs. 51.8 billion Brand value.
A BOC media release said that Brand Finance Lanka identifies Sri Lanka’s most valuable and strongest brands annually through a detailed analysis of data that is obtained from e x c l u s ive marke t research carried out by an independent research firm and publicly available financial information. These findings assist brands to make a clear assessment of their brand performance.
“The Bank of Ceylon has always looked towards long term strategies that bring genuine value added services to all our stakeholders, which has been the base of strengthening our brand. The brand was able to build trust and confidence among all stakeholders through its responsible business practices,” stated BOC Chairman Ronald C. Perera.
BOC is Sri Lanka’s highest profit earning single business entity and the first to push forward its balance-sheet over a “trillion” figure, which now holds over Rs.2.3 trillion Asset base, over Rs.1.5 trillion loans and advances and over Rs.1.7 trillion deposit base.
“Being a catalyst in the national economy whose financial expertise, innovative spirit and service excellence has empowered Sri Lankan aspirations; BOC’s unequivocal pledge to all its customers is to provide memorable seamless banking solutions at each of its customer touch points,” said BOC CEO/ GM Senarath Bandara.