Stax Inc. Insights-as-a-service (IAAS) helps businesses improve decision-making

Stax Inc., Sri Lanka's leading management consulting firm, helps both local and international clients to make better sense of their internal data with its Insights- as- a- service ( IAAS), resulting in greater profitability, growth and employee engagement. As more companies become data- savvy and use data- driven approaches to make important decisions, companies that proactively adopt Insights-as-a-service is able to stay ahead in the industry with an improved understanding of data.

“While a handful of companies utilize data to the fullest, a majority of businesses store their data in disparate, siloed systems and do not use it to support or optimize business decisions. Stax Inc. helps combine internal company data with complementary external data, sourced by its in-house primary and secondary research teams, to provide in-depth insights into three key areas of an organization: Sales, Operations, and Support Services,” Stax said in a media release.

From a sales perspective, Stax Inc. has helped businesses identify the most valuable customer segments – the 20 per cent of customers that provide 80 per cent of value – their demographics, behaviour, and touch points. Aided by its internally developed “AdZen” platform, Stax Inc. also help companies dissect the marketing spend and its effectiveness across different digital platforms. From an Operations and Support Services standpoint, Stax Inc. has helped businesses uncover insights into new product launches, demand and supply forecasting, inventory management, sales-force effectiveness, employee engagement and more.

Operating for over 20 years, Stax Inc. has advised 15 of Top 20 Global Private Equity Investors and 25+ Fortune 500 companies. Headquartered in Boston, with various branch offices spanning across Chicago, New York and Colombo, Stax Inc. has delivered over 2,500+ client engagements across diverse industries, covering 40+ international markets.

According to Dr. Kumudu Gunasekara, Managing Director of Stax Inc., Insights-as-a-service is a “process through which an external provider makes sense of data for you. In a typical fashion, it lets you buy only the insights you need, using your own, as well as supplementary data and analysis of that data to answer specific business questions.”