PATA gold award for SriLankan Airlines’ ‘Two Cities, One Spirit’ campaign

SriLankan Airlines’ award winning ‘ Two Cities, One Spirit’ campaign re c e ived a yet another global accolade at PATA ( Pacific Asia Travel Association) Travel Mart 2019, which was held from September 18- 20, 2019 at Astana, Kazakhstan.

The campaign which was aimed at enticing travellers to experience the inherent similarities between Sri Lanka and Melbourne, managed to bag a Gold Award in the category ‘ Marketing – Carrier.’

PATA Awards recognises impactful campaigns, institutions and initiatives that inspire travel and tourism in the region.

This year’s awards attracted 197 entries from 78 organisations and individuals worldwide. The winners were selected by an independent panel of judges.

SriLankan Airlines’ Chief Executive Officer Vipula Gunatilleka said, “We are delighted to receive yet another global accolade for this marketing campaign which announced the launch of our Melbourne services. This reaffirms the universal appeal of our communication endeavors.”

“Two Cities, One spirit” stems from a place of honouring and celebrating the kinship between Melbourne and Sri Lanka.

This was aimed to appeal to the Sri Lankan Diaspora in Melbourne and the Australians who are attracted to adventure on the island.

The creative executions were inspired by idiosyncrasies that exist in both Sri Lankan and Australian cultures, expressed through visuals that celebrate the similar vivacity and passion deeply rooted in food, art, adventure, surfing and the iconic wildlife that are inherent to both destinations.