Lankasoy bags Gold at SLIM Brand Excellence Awards 2019

‘ Lankasoy Kirimalu’, an innovative entrant to the local soy market by ‘ Lankasoy’, the flagship soy brand of the Convenience Foods ( Lanka) PLC, a group company of Ceylon Biscuits Limited (CBL), won the gold award in the ’ Best New Entrant of the Year’ category at the SLIM Brand Excellence Awards 2019.

’ Kirimalu’’, a sub brand of Lankasoy, which comes with a rare blend of homemade Kirimalu taste was able to win over a large number of consumers within a short time span.

SLIM Brand Excellence Awards 2019, organized by Sri Lanka Institute of Marketing (SLIM) was held for the 18th consecutive year, themed ‘’ Catapult Your Brand’’. Identified as the pinnacle of Sri Lanka’s brand success, SLIM Brand Excellence Awards endeavors to highlight local and international brands at national level, aiming to raise the local brands to global standards and avail them with a valued recognition.

‘ Lankasoy Kirimalu’, the first white curry dish to enter the wide range of soy product portfolio brings the traditional taste of homemade kirimalu dish.

All Lankasoy products are free of MSG, artificial enhancers and not genetically modified.

Lankasoy is SLS certified and also accredited with ISO 22000, HACCP, ISO 9001 and GMP certification.

From Left- CBL Food Cluster General Manager-Marketing Jayanga Perera, Marketing Manager Nuwan Rathnakirthi, Assistant Brand Manager Ruwan Chamara, SLIM Brand Excellence 2019 Project Chairman Ahamed Aroos, Ninehearts (Pvt) Ltd Managing Director Thilak Godamanne